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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” Cover photo by Jerry Silfwer ( Prints / Instagram ).

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The PR Industry Needs More Than Just Better PR

Doctor Spin

We got to experience the hippie web (2005-2015) revolving around earned and owned media. ” Conversely, I hear senior professionals disregard younger ones since “they don’t understand the fundamentals of corporate communication.” Cover photo by Jerry Silfwer ( Prints / Instagram ).

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Get Your Message Across Loud and Clear: How to Train a Spokesperson

Doctor Spin

I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). Cover photo by Jerry Silfwer ( Prints / Instagram ). So we record another try with a few self-corrections.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Which leads us to why it’s important to….

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52
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How To Avoid Stress and Mental Illness in Public Relations

Doctor Spin

In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? Cover photo by Jerry Silfwer ( Prints / Instagram ). Construction workers and engineers build homes, hospitals, and roads.