Onclusive

OCTOBER 22, 2020

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 149

Media Relations Media Print Software 149

Cision

NOVEMBER 10, 2016

Dove’s research on “The Real Truth About Beauty” (first commissioned in 2004 and then revisited in 2010 and 2015) highlighted a universal problem related to beauty and body image. When Bieber and his team used text analysis, they found many common themes and recurring trends.

Data 292

Data Big Data Strategy How To 292

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Measuring results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. Use robust planning tools such as the AMEC Integrated Evaluation Framework or the Government Communication Service OASIS model to align and measure activity against organisational objectives. These are all poor proxies for business outcomes.

Industry 153

Industry Publicity Agency Community 153

Maxim Behar

MAY 10, 2021

A globally renown public relation expert, Maxim Behar is Seychelles’ Honorary Consul General in Bulgaria since 2004, and is a great friend of our country. The massive information about the need for all people to be vaccinated and very proactive governmental measures will help a lot for sure.

Newspapers 98

Newspapers Tourism Government Journalism 98

Cision

SEPTEMBER 3, 2015

Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. That study was discredited by 2004 and fully investigated and retracted by 2010. They have larger networks and more social media followers than most of us. They have the ability to make their opinions widely known.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120