Onclusive
OCTOBER 22, 2020
Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.
Cision
OCTOBER 10, 2016
When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.
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Doctor Spin
DECEMBER 4, 2023
Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” Source: Journal of Communication 5 Gunther, A.C.
Prohibition
FEBRUARY 2, 2024
The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. Paramount have drawn on the cult following of the original movie with a callback to the scene in which Regina runs into the road and is struck by a bus.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.
Bianchi Biz Blog
FEBRUARY 20, 2023
Can you tell us what types of stories, trends or issues are on your radar now? Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also review new vehicles. Describe the craziest or most fun story you have written.
Bianchi Biz Blog
JUNE 19, 2023
Can you tell us what types of stories, trends or issues are on your radar now? The most fun was a feature I wrote about the “Right to Repair” around 2004. I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. Describe the craziest or most fun story you have worked on.
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