2004 Creativity Ethics Reputation 
Doctor Spin
MAY 30, 2023
He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. The power of a brand.
PR Conversations
AUGUST 17, 2014
Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. Also then as an occupation, we never seem to get a step closer to an ethical future for PR.
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