Remove 2004 Remove Creativity Remove Crisis Remove Reputation
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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Social Selling Secrets Masterclass

wiredPRworks

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation.

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Exposing PR’s weaknesses

PR Conversations

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Dan Bryant ( in a Guardian post ) noted other creative industries don’t even get asked their position on climate change. itself pushing a PRSA agenda).