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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Faces & Markets of PRGN: Finland – Growth Path Ahead  

Bianchi Biz Blog

It should be pointed out that many large companies have found Finland a lucrative country to invest in. The largest media houses are Sanoma, Alma Media, YLE (State owned), Keskisuomalainen, Kaleva and TS-Yhtymä. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64
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The 3 Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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The Three Biggest Media Mistakes Top Executives Make

Cision

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Public relations: State of the field. Source: Public Relations Review 3 Turk, J. Seven Models of Framing: Implications for Public Relations.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

The most fun was a feature I wrote about the “Right to Repair” around 2004. Why is there a disconnect between trucking companies and drivers concerning retention?” There’s plenty of innovation going on with diesel and alternative fuels, yet it’s in the background as electric and autonomous vehicles are grabbing the headlines.