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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. We chalk that up to a win!

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NIL from a former student-athlete and professor perspective

Karen Freberg

When I officially retired in 2006, I ended my career as a 4x All-American, 2x SEC Conference Champion, 2004 Olympic Trials finalist, and was USC’s school record holder for 12+ years. I even did some guest blogging for sites like Trackshark and Dyestat. Social media for strategic communication and Discovering Public Relations ).

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Mastering the art of simplicity to make your brand stand out  

PR in High Definition

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. To spread the love. Human element.

Brand 62
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Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises

PRSay

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 113
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Gen Z Trends: Sept & Oct 2023

5W PR

Mean Girls cast reunites for a Walmart Black Friday ad – Lindsay Lohan, Amanda Seyfried, Lacey Chabert, and more from the beloved 2004 chick flick reunited in a Mean Girls themed Black Friday ad for Walmart. Celebs, social-media influencers , and content creators all over are obsessed with this latest nail trend.

Trends 78
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Their social engineering was geared towards connecting people rather than turning them into online buying machines. Your phone has a video camera and plenty of ready-made online course platforms. Share their work.

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A CMO's Insights: Your Brand Can Save The World (Part 2)

MaccaPR

Dove’s ‘Real Beauty’ started in 2004, so it’s 12 years old. When you watch this “Labels” video, you know the story they’re telling, but they have such an unusual way of telling it. But it would have to have social media components, ways to share, and be transformed into a movement. What’s behind the screen?

Brand 48