Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

The Hoffman Agency

FEBRUARY 28, 2020

The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Let’s set up a T-shirt printing department. It’s a huge turnaround from 2004, and epitomises the ‘rebirth’ plot perfectly. Rise of Vig. Fancy setting up a LEGO Theme Park?

Retail 36

Retail Print Financial Examples 36

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency, please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Having truckloads of agencies adds complexity and kills ROI. If you’re working in a communications department or PR agency , please invest in digital PR courses. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Industry 52

Industry Web Wikipedia Education 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54