Cision

NOVEMBER 2, 2017

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. After leading successful direct programs at AOL, Tim Carr founded LIFT Agency in 2003 and serves as the chief lifter.

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Agency Creativity Internal International 189

5W PR

OCTOBER 22, 2018

The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. As such, the symbol of a red dress came to represent the risk of heart disease and stroke as more than a men’s issue.

Engineering 22

Engineering Education Retail YouTube 22

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. Several years ago, Amazon invested in what they call the research and strategy team, now with staffers to work with customers and policymakers to make sure that they understand the company’s intentions. “At

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Employee Leadership Crisis Management Viral 217

PR Conversations

MAY 24, 2016

In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”. The consultancy business is painfully aware that it is considered less than stable”. Radical changes needed to address career issues.

Publicity 41

Publicity Agency Study Mobile 41

Prohibition

JANUARY 14, 2022

Trying to hide and hoping the issue will blow over is the worst possible strategy because it never does. In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Dashboards Gaetan Akinrolabu , corporate marketing and digital media strategy at Mirati Therapeutics , talked about his journey into the tech stacking world. But this year’s predictions painted a stark contrast to those we made at the first Summit back in 2003. — into a single source of truth. .

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Measurement Airlines Case Study Data 40

5W PR

DECEMBER 7, 2018

If you wanted to argue that the multi-colored Mini Coopers were also a character in the 2003 heist movie “The Italian Job,” it’s doubtful anyone would argue. Sometimes, product placement creates cultural trends that last even long after the movie is no longer in theaters or the TV show is past its prime.

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Trends Consumer Film Fashion 60