Remove 2002 Remove Advertising Remove Social Media Remove Strategy
article thumbnail

What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118
article thumbnail

Join #PRStudChat on March 22nd for a Chat on How to Build Relationships Through Content

Deirdre Breakenridge

Do you have a content strategy in place? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. Discuss your approach to content? And much more!

Radio 170
article thumbnail

8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can.

article thumbnail

Engaging (and grilling) the social side of James Grunig

PR Conversations

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

article thumbnail

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60
article thumbnail

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

article thumbnail

Brand Values Q&A with Former General Mills CMO Mark Addicks (Part 1)

MaccaPR

With a white family, this spot would merely have been reminder advertising — and we would not be talking about it today.”. Honey Maid did get a backlash from some people on Facebook saying, ‘I hate you,’ but they had well thought-out follow-up on social media. Consumers are much more interested in news than in paid advertising.

Brand 48