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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. Do you work for a company that develops PR technology or PR software for the public relations profession?

Pitching 148
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Behind the Headlines With Howard Stutz

Cision

I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. If I won the lottery, I’d…make sure my wife and daughter were financially secure, purchase a vacation home in San Diego and buy Los Angeles Kings season tickets.

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Trending Sources

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control. They reflect the economic and technology trends in which organisations operate.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Yet when PR pros were asked an optional question about which communications technology vendors they viewed as most familiar and favorable, the press release vendors came out at top of the list of top 10. Clearly, there is a need for PR professionals to have access to better coverage of technology companies in the communications space.

Survey 71
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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I In a worst-case scenario, there’s nothing to be done. Fortunately for all of us, such disasters are rare. It generated some fun and unexpected media coverage.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. The Role of Technology on the Legal Market. Then the economy changed.

Agency 92
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. This is a Mistake.

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