Remove 2001 Remove Creativity Remove Financial Remove Technology
article thumbnail

PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The survey was extended by CIMA to include the views of chief financial officers (CFOs). They reflect the economic and technology trends in which organisations operate. You can’t just create or build it.

article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. Then the economy changed. As law firms patiently waited (prayed?)

Agency 95
article thumbnail

Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. This is a Mistake.

Web 20
article thumbnail

Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. This is a Mistake.

Web 20
article thumbnail

CSR Trends for PR and Media Relations Professionals

Cision

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.