PRSay

APRIL 13, 2021

Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. A setback at work.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Deirdre Breakenridge

APRIL 29, 2019

This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 27, 2020

How will it change PR and communications? Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government.

Study 134

Study Publicity Survey Internal 134

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets. Online influencers and bloggers were basically unheard of.

Brand 109

Brand Branding Reputation Corporate 109

Sword and the Script

APRIL 16, 2019

A more detailed view shows some of the other PR technology vendors on the list: 10% said Marketwired ; 9% said Agility PR Solutions ; 6% said iQ Media ; 4% said OnePitch ; 1% said AirPR; [recently rebranded as Onclusive ]. The coverage of PR technology in most trade publications serving the PR community is quite is slim. Arik Hanson].

Survey 72

Survey Technology Corporate Financial 72

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Q: What is the best strategy for communication in a crisis? Listening should inform your communication and your messaging in a crisis.

Crisis 78

Crisis Financial Banking Crisis Management 78

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. At the same time, more than half (54%) said proving value or ROI of communications to the business.

Survey 72

Survey Trends Communications Storytelling 72