PRSay

APRIL 13, 2021

I learned that it was because I could not articulate the communications objectives, strategies and tactics that brought the multibillion-dollar firm’s products to life in the eyes of the target audience. The Community Foundation moved from $880 million in assets with annual grant-making of $80 million, and no brand awareness, to $1.2

Telecommunications 198

Telecommunications Community Ethics Financial 198

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001. What has stayed the same?

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

SEPTEMBER 29, 2016

Service providers are asked to present or submit everything from their experience and client work to ideas, strategies and campaigns. As clients, we need to make sure we do not ask for full strategies and campaigns and/or spec work in a proposal. It is followed by an agreement or contract for services and associated work product.

Ethics 60

Ethics Government Agency Creativity 60

Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. of trading volume on the New York Stock Exchange (NYSE).

Financial 65

Financial Banking Retail Sports 65

Waxing UnLyrical

MAY 15, 2018

So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”. “It’s It’s a foundational necessity. Corporate communications is a fire marshal and not a fire chief.

Survey 74

Survey Industry Communications Corporate 74

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). But technically, I left my agency job to go back to grad school in 2001 (the week before Sept. How long did you work in the PR field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. The tactics have evolved, but the strategy remains.

Brand 107

Brand Branding Reputation Corporate 107