Stuart Bruce

MAY 20, 2016

This year’s GIFT report does show that the situation is improving as the Institute of Practitioners in Advertising recommissioned a survey of equity analysts originally undertaken in 2001 to analyse if opinions over the impact of brands has changed and whether intangible assets should be included in annual reports.

Reputation 94

Reputation Measurement Brand Branding 94

PR Conversations

JULY 24, 2018

We could sum this up as a battle between being street smart rather than book smart. Then we have the art versus science argument that pits emotional intelligence in public relations against intellect and evidence-based practice. We also need to prove that value of what we do and that means getting comfortable with data.

Publicity 46

Publicity Study Government Internal 46

Maxim Behar

JUNE 12, 2024

We need to have internal receptors to check this news when we doubt any of it, how to confirm if it is true or not, or if the person we are talking to on social media is a real person. Let me take you back to 2001 when I wrote the first Standard for Business Ethics in Bulgaria. Fake news is also part of our lives.

Ethics 69

Ethics Social Media Travel Newspapers 69

PRSay

FEBRUARY 19, 2021

Parke Gibson International, in New York in 1960. “He Williams, a 2001 recipient of the D. Parke Gibson, for whom the award is named, was a pioneer in multicultural public relations. He was the founder of the first Black-owned PR firm, D. and a 2002 recipient of the D.

Publicity 157

Publicity Corporate Community Advertising 157

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. When I got out of school in 2001, for instance, few of my clients cared about mentions in online outlets.

Brand 112

Brand Branding Reputation Corporate 112

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] Organisation level – effective organisations should base internal and external communication and relationship building on a two-way symmetrical model.

Communications 60

Communications Analysis Web Handbook 60

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. Since I had a degree in English, had been a reefer mechanic in a motor pool, and had worked on trucks, Chilton Book Co. My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65