Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.
Sword and the Script
APRIL 2, 2019
The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.
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Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.
Sword and the Script
MARCH 10, 2019
It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 5) planning and strategy (37%).
Maxim Behar
MARCH 11, 2021
What are your memories of March 12, 2001, your launch day? Do the trends in Bulgaria differ from those across the world? Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. How has it changed from 2001 onwards?
Bianchi Biz Blog
MAY 17, 2021
Can you tell us what types of stories, trends or issues are on your radar now? In addition to working for OO as we called it, I wrote some for CCJ ( Commercial Carrier Journal ), and then after the sale of the CCJ group of magazines to Randall-Reilly in 2001, for CCJ, Overdrive , and Truckers News.
Masters in Communications
FEBRUARY 12, 2022
Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.
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