Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Maxim Behar

MARCH 11, 2021

What are your memories of March 12, 2001, your launch day? Do the trends in Bulgaria differ from those across the world? Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. However, it was so obvious.

Newspapers 52

Newspapers Hotels Media Advertising 52

Bianchi Biz Blog

MAY 17, 2021

Can you tell us what types of stories, trends or issues are on your radar now? This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. My life as a freelancer began in 2012. Finish this sentence: If I am not reporting, I am ….

Meeting 65

Meeting Automotive Engineering Media 65

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Prescribe marketing strategies and tactics.

Marketing 53

Marketing Software eBook Technology 53