Maxim Behar
MARCH 11, 2021
What are your memories of March 12, 2001, your launch day? Second, they are free, interactive and are a magnet for advertisers. Practically speaking, the last factor, advertising activity, is the most important of all. How has it changed from 2001 onwards? That day had at least a year's history behind.
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.
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PRSay
FEBRUARY 27, 2017
After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. As I completed my core classes and was faced with declaring my minor, I heard about a new focus that was being offered in our program – a minor in Public Relations and Advertising.
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.
Cision
JULY 20, 2015
Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery.
Where the Fishermen Ain't
OCTOBER 27, 2015
In August 2001, I started blogging and writing about these and other developments. The Advertising Industry Hasn’t Yet Figured Out a Way to Pollute It: I feel like somebody or a group of somebodies will make this all about who launches a new potato chip flavor on a blockchain first. Peer-to-peer frameworks? Consensus-driven approach?
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