PR Matters

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13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

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The 11th Falsehood About PR

PR Matters

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

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10 Falsehoods About PR

PR Matters

PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR

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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.

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3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below

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Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

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10 Irritating, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips

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Big Buffoon Johnson Appointed Foreign Secretary a Disastrous Error of Judgement by Theresa May

PR Matters

Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK.

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Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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8 Ways PR Pros Can Fight Spin

PR Matters

My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin

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10 Horrible PR Personalities

PR Matters

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies

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9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Not PR: A Top 10 Check List of What PR is Not

PR Matters

Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors

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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage

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Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin

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Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates

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Quote of the day: Watch your thoughts, words, actions, habits, character … they become your destiny.

PR Matters

Uncategorized actions character destiny habits quote quoteoftheday quotes thoughts words

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Quote of the day: Nelson Mandela on freedom

PR Matters

Uncategorized being free freedom nelson mandela

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Why claims that PR is dead are dead wrong

PR Matters

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips.

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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Quote of the day: There are two kinds of people in this world …

PR Matters

Uncategorized indira gandhi quote quoteoftheday quotes

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Why claims that PR is dead are dead wrong

PR Matters

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin

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10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users.

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10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

It’s almost impossible to exist in social media without receiving an unwanted auto Direct. auto dm direct messages DMs in social media DMs American Psycho ban DMs

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Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

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A spin doctor's favourite day

PR Matters

spin spin doctors PR PRFail aprilfool april fools

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"But that's just common sense!" A commonsensical reflection on common sense

PR Matters

If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words

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If we repeat an expression often enough, do we forget its origin and real purpose?

PR Matters

I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,