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I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below MORE
The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews MORE
Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips MORE
No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive. MORE
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates MORE
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin MORE
Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships. MORE
One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact. MORE
Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles. Anyone who’s ever watched Annie Hall (1977) , the multi-Oscar-winning comedy movie, will always remember the funny and famous “Balcony Scene” in which Annie Hall and Alvy Singer, the main characters, try to impress each other with what they’re saying while simultaneously thinking very differently. MORE
It’s almost impossible to exist in social media without receiving an unwanted auto Direct. auto dm direct messages DMs in social media DMs American Psycho ban DMs MORE
My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin MORE
100 
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips. MORE
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation. MORE
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. MORE
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. MORE
No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies MORE
Uncategorized indira gandhi quote quoteoftheday quotes MORE
100 Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage MORE
Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK. MORE
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations MORE
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin MORE
Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler. MORE
It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users. MORE
Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips MORE
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped. MORE
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped. MORE
Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors MORE
I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister MORE
100 
We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? MORE
If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words MORE
100 As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. MORE
PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR MORE
125 PR Matters
JANUARY 12, 2018
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that.
PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Matters
OCTOBER 16, 2015
Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.
PR Matters
AUGUST 5, 2016
Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
PR Matters
OCTOBER 15, 2015
PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR
PR Matters
MAY 27, 2014
Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
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PR Matters
SEPTEMBER 9, 2015
I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below
PR Matters
AUGUST 5, 2016
Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips
PR Matters
JULY 14, 2016
Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK.
PR Matters
APRIL 16, 2016
The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Matters
MARCH 23, 2016
My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin
PR Matters
NOVEMBER 20, 2015
One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.
PR Matters
AUGUST 23, 2014
No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies
PR Matters
APRIL 16, 2014
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
PR Matters
MARCH 31, 2014
Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors
PR Matters
JUNE 27, 2014
Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage
PR Matters
MAY 5, 2014
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin
PR Matters
MAY 5, 2014
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
PR Matters
APRIL 16, 2014
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates
PR Matters
APRIL 11, 2014
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PR Matters
APRIL 10, 2014
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PR Matters
APRIL 9, 2014
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Matters
APRIL 9, 2014
Uncategorized indira gandhi quote quoteoftheday quotes
PR Matters
APRIL 9, 2014
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin
PR Matters
APRIL 7, 2014
It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users.
PR Matters
APRIL 7, 2014
It’s almost impossible to exist in social media without receiving an unwanted auto Direct. auto dm direct messages DMs in social media DMs American Psycho ban DMs
PR Matters
APRIL 1, 2014
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PR Matters
MARCH 29, 2014
If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words
PR Matters
MARCH 29, 2014
I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister
PR Matters
JULY 31, 2014
We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?
PR Matters
AUGUST 11, 2014
No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive.
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