PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
PR Matters
OCTOBER 16, 2015
Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.
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PR Matters
JANUARY 12, 2018
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that.
PR Matters
APRIL 21, 2016
In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
PR Matters
AUGUST 5, 2016
Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips
PR Matters
OCTOBER 15, 2015
PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR
PR Matters
MAY 27, 2014
Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.
PR Matters
SEPTEMBER 9, 2015
I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
PR Matters
APRIL 26, 2016
Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.
PR Matters
AUGUST 5, 2016
Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips
PR Matters
JULY 14, 2016
Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK.
PR Matters
APRIL 16, 2016
The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
PR Matters
MARCH 23, 2016
My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin
PR Matters
NOVEMBER 20, 2015
One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.
PR Matters
AUGUST 23, 2014
No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies
PR Matters
APRIL 16, 2014
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR Matters
MARCH 31, 2014
Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors
PR Matters
JUNE 27, 2014
Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage
PR Matters
MAY 5, 2014
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin
PR Matters
MAY 5, 2014
On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
PR Matters
APRIL 16, 2014
Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates
PR Matters
APRIL 11, 2014
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PR Matters
APRIL 10, 2014
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PR Matters
APRIL 9, 2014
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips.
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To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!
PR Matters
APRIL 9, 2014
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PR Matters
APRIL 9, 2014
I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin
PR Matters
APRIL 7, 2014
It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users.
PR Matters
APRIL 7, 2014
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For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.
PR Matters
APRIL 1, 2014
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PR Matters
MARCH 29, 2014
If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words
PR Matters
MARCH 29, 2014
I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister
PR Matters
JULY 31, 2014
We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?
The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,
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