PR Matters

13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

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Donald Trump and the Question of Leadership. How Does He Measure Up?

PR Matters

Yes, it does look like he’s in the middle of saying “Go F k Yourself.” ” The type of leader you are depends on your character. More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership.

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could?

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.).

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship.

10 Irritating, Useless Clichés to Strip From Your Speech & Writing

PR Matters

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Big Buffoon Johnson Appointed Foreign Secretary a Disastrous Error of Judgement by Theresa May

PR Matters

Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK].

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

10 Falsehoods About PR

PR Matters

PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.

Why claims that PR is dead are dead wrong

PR Matters

10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared.

10 Horrible PR Personalities

PR Matters

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms.

8 Ways PR Pros Can Fight Spin

PR Matters

My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin

Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Quote of the day: Watch your thoughts, words, actions, habits, character … they become your destiny.

PR Matters

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Quote of the day: Nelson Mandela on freedom

PR Matters

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Quote of the day: There are two kinds of people in this world …

PR Matters

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

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When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage

Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates

Why claims that PR is dead are dead wrong

PR Matters

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin

10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

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A spin doctor's favourite day

PR Matters

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Not PR: A Top 10 Check List of What PR is Not

PR Matters

Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors

"But that's just common sense!" A commonsensical reflection on common sense

PR Matters

If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words

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If we repeat an expression often enough, do we forget its origin and real purpose?

PR Matters

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The Beginner's Guide to Using Stock Images Without Getting Sued

Flack Me

Category: Flack Me Summary: You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer

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