PR Matters

APRIL 26, 2016

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

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PR Matters

APRIL 26, 2016

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

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PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

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PR Matters

APRIL 19, 2016

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so. But if we say no, we may be wary of being unfairly judged, and worry about developing a bad reputation for being selfish and unhelpful to others.

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PR Matters

APRIL 16, 2016

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared.

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PR Matters

MARCH 23, 2016

My latest article has just been published by PR Daily. I hope you enjoy it.

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PR Matters

DECEMBER 9, 2015

Yes, it does look like he’s in the middle of saying “Go F k Yourself.” The type of leader you are depends on your character. More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership. Here’s my take on 17 of them, though there are plenty of others. How does US Presidential candidate Donald Trump stack up against them?

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PR Matters

NOVEMBER 20, 2015

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.

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PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.

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PR Matters

OCTOBER 15, 2015

PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below.

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PR Matters

SEPTEMBER 9, 2015

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below.

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PR Matters

APRIL 7, 2014

'It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users.

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PR Matters

APRIL 9, 2014

'I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips.

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PR Matters

APRIL 9, 2014

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PR Matters

APRIL 10, 2014

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PR Matters

APRIL 11, 2014

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PR Matters

APRIL 16, 2014

'Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.

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PR Matters

MAY 5, 2014

'On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here.

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PR Matters

MAY 27, 2014

'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.

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PR Matters

JULY 31, 2014

'We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which

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PR Matters

AUGUST 11, 2014

'No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive. It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company&#

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PR Matters

MARCH 29, 2014

'If common sense were so common, would we have a term for it?

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PR Matters

MARCH 29, 2014

'I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister'

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PR Matters

MARCH 31, 2014

'Those of us who work in PR are rightly called upon by those who don’t to define what we mean.

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PR Matters

APRIL 1, 2014

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PR Matters

APRIL 7, 2014

'It’s almost impossible to exist in social media without receiving an unwanted auto Direct.

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PR Matters

APRIL 9, 2014

'I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong.

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PR Matters

APRIL 16, 2014

'Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or.

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Reputation Agency 100

PR Matters

MAY 5, 2014

'On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR.

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Publicity 100

PR Matters

JUNE 27, 2014

'Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to.

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PR Matters

AUGUST 23, 2014

'No matter how thorough your review and evaluation of an agency to ensure it meets all of your.

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