PR Matters

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that.

13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 11th Falsehood About PR

PR Matters

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships.

10 Tiresome, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing 10 bad cliches 10 terrible cliches business cliches cliches in business cliches in speeches cliches to avoid everyday cliches interview tips the worst cliches top 10 writing tips

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

10 Falsehoods About PR

PR Matters

PR Daily kindly published a revamped, shorter version of my article, Not PR. To read this new one, click here or on the PR Daily icon below. Best Practice PR Reputation Management define PR PR definition reputation management what is PR

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to raise awareness going forward. It’s not rocket science to avoid language not fit for purpose. Therefore let’s think outside the box to create sea change, a quantum leap and a paradigm shift. That first paragraph comprised 51 words, of which 33 were tired, overused phrases and the rest were there only as filler.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below

10 Irritating, Useless Clichés to Strip From Your Speech & Writing

PR Matters

Humour PR Words & Writing cliches to avoid interview tips the worst cliches in writing the worst cliches top 10 writing tips

Big Buffoon Johnson Appointed Foreign Secretary a Disastrous Error of Judgement by Theresa May

PR Matters

Where Johnson should have remained, out of trouble and out of reach. Mind you, he’s always out of touch, irrespective of where he is.). The government I lead will be driven not by the interests of the privileged few, but by yours [the citizens of the UK]. So said Theresa May as newly appointed PM of the UK.

Want a job in communications? Prepare by using this interview question checklist

PR Matters

The Undercover Recruiter , Europe’s leading HR and recruitment blog, published my article on the (ultimate) interview question checklist you’ll need for any job in communications. If you can answer all of these questions well, you’ll be more than prepared. Best Practice careers in communications interview questions for communication jobs job interview questions jobs in communications questions for job interviews

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

8 Ways PR Pros Can Fight Spin

PR Matters

My latest article has just been published by PR Daily. I hope you enjoy it. Best Practice PR Reputation Management Spin

10 Horrible PR Personalities

PR Matters

One bad apple spoils the whole barrel, or so says the proverb. PR will always have bad types, but how do you avoid being poisoned by one? There are plenty of helpful articles on using PR agencies , but watch out for these 10 awful PR personalities both in and out of PR firms. Keep them in mind before you sign the dotted line. You’ll stand a greater chance of keeping your sanity and reputation intact.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your. managing agencies problems with agencies agency management how to tell if your agency is bad pr agencies marketing agencies

Agency 109

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or recruitment agencies. While we know our profile and character matter to help us get a job, it’s interesting that often recruiters don’t seem to understand the impact that their bad behaviour towards candidates can have on their own reputation.

Not PR: A Top 10 Check List of What PR is Not

PR Matters

Those of us who work in PR are rightly called upon by those who don’t to define what we mean. what is pr PR PR Agencies public relations about PR definition of pr what does PR mean spin spin master spinmeister marketing advertising words what is spin what is advertising spin doctors

When is bad language not a four-letter word? On business jargon, clichés and exploitation

PR Matters

Let’s start from the top. Arguably, life’s too short, so this is an appeal to hearts and minds to. plainlanguage writing businesswriting jargon cliches businesslanguage

Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR Because of Spin? To read the article in full, just click here. Uncategorized rebranding spin vindication of public relations what is PR what is spin

Should We Rebrand PR Because of Spin?

PR Matters

On Monday 5 May 2014, PR News kindly published my guest post on the topic, Should We Rebrand PR. spin what is spin what is PR rebranding vindication of public relations

9 Bad Habits of Recruiters that Damage their Reputation and Undermine Candidates

PR Matters

Sooner or later most of us will have to deal with recruiters, whether in-house HR departments or. recruiters bad habits HR recruitment jobs agencies best practice applying for jobs work culture candidates

Quote of the day: Watch your thoughts, words, actions, habits, character … they become your destiny.

PR Matters

Uncategorized actions character destiny habits quote quoteoftheday quotes thoughts words

100
100

Quote of the day: Nelson Mandela on freedom

PR Matters

Uncategorized being free freedom nelson mandela

100
100

Why claims that PR is dead are dead wrong

PR Matters

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. . At first, there was some reactive commentary on Twitter when it went online, primarily from Mr Phillips.

Quote of the day: There are two kinds of people in this world …

PR Matters

Uncategorized indira gandhi quote quoteoftheday quotes

100
100

Why claims that PR is dead are dead wrong

PR Matters

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong. PR Week US Edelman Robert Phillips PR is dead vindication of public relations why pr matters what is spin

10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

It’s almost impossible to exist in social media without receiving an unwanted auto Direct Message (DM). Especially infamous on Twitter (which I love), 99% of the time the DMs sent add no value and, worse, irritate. Even Twitter itself recommends against the practice: Automating your direct messages. Including an automated “thanks for following” message to your new followers might be annoying to some users.

10 Reasons Why Auto Direct Messages in Social Media are Bad for Your Brand and Business

PR Matters

It’s almost impossible to exist in social media without receiving an unwanted auto Direct. auto dm direct messages DMs in social media DMs American Psycho ban DMs

A spin doctor's favourite day

PR Matters

spin spin doctors PR PRFail aprilfool april fools

100
100

"But that's just common sense!" A commonsensical reflection on common sense

PR Matters

If common sense were so common, would we have a term for it? If it were as common as breathing, common sense expressions everydayphrases words

100
100

If we repeat an expression often enough, do we forget its origin and real purpose?

PR Matters

I bet at least once in your life you’ve heard the expression or words to this effect: joseph goebbels ww2 nazi propaganda if you repeat a lie language and culture propaganda spin spin master spinmeister

100
100

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Sometimes an agency’s appearance – what they say and do – and their credentials – can be deceptive.

Agency 116

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so. But if we say no, we may be wary of being unfairly judged, and worry about developing a bad reputation for being selfish and unhelpful to others. Even though you know you’re none of those things.).

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

One of the guilt-tripping, unspoken rules in life is that you’re a bad person if you say no to requests. I’m talking about what are often reasonable requests, nothing extreme. This compels some of us to say yes, but then later we often regret doing so. But if we say no, we may be wary of being unfairly judged, and worry about developing a bad reputation for being selfish and unhelpful to others. Even though you know you’re none of those things.).

Donald Trump and the Question of Leadership. How Does He Measure Up?

PR Matters

Yes, it does look like he’s in the middle of saying “Go F k Yourself.” ” The type of leader you are depends on your character. More specifically, there are certain definable qualities for being a great leader, as discussed in some insightful books on leadership. Here’s my take on 17 of them, though there are plenty of others. How does US Presidential candidate Donald Trump stack up against them? Know women.