Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

Sword and the Script

DECEMBER 12, 2023

Tell us about your new book and why you decided to write it? Writing a book about a fast-moving area of technology has challenges. Answers from 13 PR software executives Image credit: DALLE-2 and Steve Waddington The post Generative AI for PR professionals [Off Script. The book seeks to readdress the balance.

Software 140

Software Tools Ethics Privacy 140

PRSay

MARCH 15, 2021

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. Get FREE writing tips here.

Writing 190

Writing Insurance Insurance Training 190

PR for Anyone

MAY 24, 2022

PR Myth #2. Now for PR Myth #2 – you have to send out a press release.to Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. The post PR Myth #2 appeared first on Christina Daves - PR Strategist. Hiring a PR firm will not make you famous.

Pitching 130

Pitching Television Interviews YouTube 130

Onclusive

AUGUST 3, 2020

Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Trends 397

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. Write for the reader. Don’t write about us and our stuff. To catch your reader, write about the reader and the reader’s needs. Get FREE writing tips at this link. Learn a lot.”.

How To 188

How To Writing Training Survey 188

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 105

B2B Survey Pitching Software 105

Doctor Spin

JANUARY 3, 2024

Here we go: The 1‑Page PR Strategy “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein Spin Academy | Online PR Courses How to Write a 1‑Page PR Strategy My inspiration for writing “no-b t” strategies comes from the classic “ Good Strategy, Bad Strategy: The Difference and Why It Matters ” by Richard Rumelt.

Strategy 52

Strategy eBook Policies Leadership 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. A winning pitch starts with an interesting intro paragraph (about 2-3 sentences) that highlights the thesis of the pitch. Writing a media pitch should be second-nature to every PR person.

Pitching 193

Pitching Writing Media Advertising 193

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Discover who influential authors are, what they write about, how often, and in which publications so that you have an edge in your conversations with them.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Remote PR Jobs

SEPTEMBER 25, 2023

Many of my clients are independent PR agencies that hire me to write the very same pitches, blog posts, and bylines I once received on a daily basis as a journalist. If a reporter has to do their own research just to find out what the company does, they’ll be less inclined to want to write about it. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

Communications Conversations

JULY 24, 2020

I think I remember writing that post in about 10 minutes. My theory: Write when you’re hot because: 1 – It’s more real, raw and honest, like I said above. I’m not saying don’t edit yourself, but I am saying write in the moment when you have the idea or feeling. I wrote it hot. It just came out.

Writing 173

Writing Social Media Media Leadership 173

Doctor Spin

JANUARY 19, 2024

link] Speak (and write) plainly and combat the use of corporate jargon, platitudes, and banter. 2 Silfwer, J. The Platitude Sickness: The Trash of Corporate Writing. link] 2 Silfwer, J. The Platitude Sickness: The Trash of Corporate Writing. Split Sessions: Recognition, Rewards, and Feedback. 2020, May 23).

Communications 52

Communications eBook Leadership Corporate 52

NewsWhip

OCTOBER 28, 2022

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 2: Study the Public.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Meltwater reported revenue grew 2% year-over-year (YoY) in the first quarter of 2023 to $111 million. million, down from $14.2

Survey 144

Survey Software B2B Pitching 144

The Hoyt Organization

MARCH 17, 2024

So, how can you write a press release that gets noticed? This article presents the top tips for writing effective press releases. 5 Tips For Writing Press Releases That Grab Attention 1. Therefore, when writing your press release, ensure you present everything in a factual and objective manner.

Writing 52

Writing How To SEO Engineering 52

Maxim Behar

MARCH 14, 2024

And I replied this was around 1-2 am, and I replied: "You don't owe me; someday we can make a track together." One of them was with my wife about the Camino Way, which was also a challenge, to walk all those hundreds of kilometers and then to write a book. To write some nonsense and ruin everything. And to make a movie.

Film 59

Film Radio Social Media Writing 59

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. My career includes 14 years at The Associated Press ; 3 1/2 years at the Free Press in Detroit and four years at FreightWaves. I do not typically write about cars or passenger vehicle trends. Any pet peeves with PR people?

Meeting 75

Meeting Automotive Media Transportation 75

Communications Conversations

JUNE 25, 2021

They’re typically fairly to very overworked–too many responsibilities to focus all that much on the writing/creation process. They’re typically asked to do a variety of tasks–from community management to reporting to yes, writing. 2 – Survey your customers twice a year.

Survey 183

Survey Meeting Groups Writing 183

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. click image for higher resolution) 2. Content picks PR ethics. Trust but verify. Kick-ass” PR blogs.

Analysis 142

Analysis Tools Software SMB 142

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Writing a post about influencer marketing trends and I’m knee-deep in research. It usually takes me 2-3 hours (at least) to write each post. I’ve been writing at least two posts a week for 10+ years now. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

Buzzstream

DECEMBER 5, 2023

Step 2: Define Your Prospect Opportunities Now that you know what you’re trying to accomplish, you can begin to define what promotion opportunities you’re looking for. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Bianchi Biz Blog

APRIL 25, 2024

2️ You will meet the leaders and visionaries from the top players across the mobility value chain. Featuring hundreds of panels over the 2 days, you will be exposed to the critical cross sector conversations between CPOS, Utilities, OEMS, Government, Cities, Transport Operators needed to move this industry forward 4.

Mobile 62

Mobile Transportation Automotive Policies 62

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Do not use more bullets than you get in a six-shooter,” recommends Rick Norton in Online Writing Digest. Learn more about her training, consulting or writing and editing services at WylieComm.com. Got a list? Lead with the verb.

Web 159

Web Writing Analytics Training 159

Buchanan PR

FEBRUARY 20, 2023

Much has been written about ChatGPT’s ability to help with the writing, outlining and generating ideas for PR pros. DALL·E 2 (pronounced “dolly two”) is to graphics what ChatGPT is to words. DALL·E 2 (pronounced “dolly two”) is to graphics what ChatGPT is to words. To use DALL·E 2, sign up at [link]. It happens.

Tools 77

Tools Web Blogging Writing 77

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Please take this short 2 minute survey of digital skills. Upskilling is a major concern for both workers and employers.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Just 2% say they’re not aligned at all. 56% say their teams are “very aligned” while 42% say “somewhat aligned.”

Report 105

Report Publicity Marketing Pitching 105

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Big companies can quickly get 1 or 2 negative reviews per month even without real problems with the product or service they provide. Post a response Address it directly to the review’s author, but write it as if all those who may have read it wonder if it’s true.

Reputation 52

Reputation Print Google System 52

Communications Conversations

JULY 27, 2021

” Point #2–if you’re targeting a younger audience, they may not care as much about grammar as an older set might. Which brings me to point #3–writing in the voice and style of the platform. Apparently, they didn’t poll PR people! So, we’re not that smart. But, here they are, doing just that.

Social Media 158

Social Media Marketing Media YouTube 158

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.

Writing 62

Writing Pitching Report Strategy 62

Doctor Spin

APRIL 6, 2023

Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight? Here goes: Table of Contents What Is a Superhero Solution?

Strategy 52

Strategy Real Estate Case Study System 52

Communications Conversations

FEBRUARY 6, 2020

I saw this post in my feed the other day and it reminded me of a post I had been meaning to write for ages. Then, consider the fact that many people who are writing and developing social content aren’t even communicators! Finally, social media has, in many ways, chipped away at the art of writing.

Content Marketing 127

Content Marketing Marketing Writing Data 127