Cision

MAY 28, 2015

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper.

Measurement 120

Measurement Data Meeting Consumer 120

Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Investigate your audience.

Brand 120

Brand Branding Software Social Media 120

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Once you understand the tools, you can decide which app is right for your brand’s needs.

Video 120

Video Analysis Conference Education 120

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

Cision

JUNE 9, 2016

Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. The answer is monitoring.

Retail 120

Retail Data Groups Strategy 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

Case Study 390

Case Study B2B Study Interviews 390

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). That’s the way it’s always been. That leaves a lot of value unused on the table. If you get a placement, you need to share it.

Media 159

Media YouTube Pitching Survey 159

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Leadership Data 319

PR for Anyone

SEPTEMBER 7, 2022

Tube of white icing. 1/4 cup white chocolate chips (or an easy hack is vanilla icing in a tube). 1/4 cup white chocolate chips (or an easy hack is vanilla icing in a tube). Place on wax paper until hardened. Melt the white chocolate the same way (but start with less time – 20 seconds. Store-bought brownie mix.

Creativity 130

Creativity Television Tools Publicity 130

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 144

B2B Study Consumer Report 144

Cision

JANUARY 9, 2018

These three benchmarks go hand-in-hand; and on paper, it sounds very easy. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Case Study 210

Case Study How To Infographics SEO 210

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. Build genuine relationships, offering value first and foremost before expecting anything in return. They crave a variety of engaging formats. Include a variety of content types in the content strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Data Report 62

Sword and the Script

DECEMBER 5, 2023

Both companies had plans that looked good to go on paper. Questions asking if this was white-labeled from Open AI were not immediately answered. Most of the PR software tools I’ve looked at are white-labeled versions of ChatGPT. Note: being white label isn’t a bad thing.

Software 130

Software Reddit Technology B2B 130

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Mark My Words

FEBRUARY 16, 2024

And as Borkowski’s recent white paper set out, the generational divide is only set to widen. In June 2023, TikTok was banned from all government phones, hence why the Home Office is getting influencers to post instead, in some bizarre workaround.

Government 60

Government Social Media Viral Video 60

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. The next paper, or webinar, or downloadable that, you of cource, need done yesterday.

B2B 78

B2B eBook Survey Report 78

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. Too often media and TV do not portray us accurately.”

Ethics 110

Ethics Industry Publicity Analysis 110

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. It has published a report today called The Environment, Social and Corporate Governance (ESG) opportunity for public relations , researched and written by Dr Jon White and I. There is no bigger issue.

Publicity 197

Publicity Government Corporate Financial 197

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 92

B2B eBook Engineering Blogging 92

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. — real-world situations are rarely as black-and-white. And lately the stakes, as well as the potential penalties for unethical behavior, are rising.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Flack's Revenge

FEBRUARY 3, 2021

Has your team published academic papers about the IP? PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. What was the “Eureka moment” that led to it? How does it reflect your team’s expertise? Does it give you a competitive advantage?

Technology 177

Technology Comparison Case Study Privacy 177

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? The free white paper’s insights expand upon the following ideas: A need for EMV information is driving consumers to social platforms.

Financial 120

Financial Brand Branding Mobile 120

Communications Conversations

APRIL 23, 2021

For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. Gen Z doesn’t watch TV, or read the paper. Makes sense, right? Many weren’t surprising at all. Guess I was wrong!

Social Media 218

Social Media Report Pinterest Reddit 218

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188