Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Identify what metrics matter most to your organization. Instead, identify which metrics demonstrate the magnitude of your team’s efforts most effectively and accurately, and use them consistently.

Measurement 195

Measurement Data Reputation Storytelling 195

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

ImPRessions - Crenshaw Communications

JUNE 29, 2020

They were designed to push out businesses messages through traditional media to customers. In most cases, scheduled campaigns went out the window. In an uncertain situation, communication matters. For most organizations, that means C-level communications is under scrutiny. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs.

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. No matter their goal, it’s then time to bring their vision to life. But it can be tricky relaying this importance to the c-suite when presenting your new social strategy or media contact.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . But don’t mistake a media interview for a social discussion.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media. Many have paid-media envy, because it looks easy.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Solo PR Pro

FEBRUARY 6, 2024

For example, Google Analytics can track user engagement on a website, revealing which content resonates the most. Social listening tools allow you to monitor conversations about your clients industries. This may be one of the most important tools in sustaining and growing your business this year.

Data 52

Data Strategy Publicity Handbook 52

Onclusive

DECEMBER 6, 2019

It can be hard to determine which events to attend, though. When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 21, 2021

There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Brad Marley , Chief Storyteller, Yelram Media . Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. This is where your research on what impactful authors write about and in which style comes in handy.

Pitching 195

Pitching Data Technology Storytelling 195

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

DECEMBER 28, 2021

That works out to one post per week, which is like clockwork. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. To that end, below are the top 10 most popular posts on Sword and the Script.

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. A situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours. a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

DECEMBER 19, 2019

At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. We know that earned content is more persuasive than paid media, yet we keep investing in paid media rather than earned content.

Marketing 195

Marketing Advertising Advertising System 195

NewsWhip

OCTOBER 20, 2021

The high engagement of articles about Squid Game demonstrates the powerful impact of sharing content online, and why understanding it as a metric is so crucial to adding context to your media monitoring. People are fed information about a brand through media outlets, blogs, online forums, and social media platforms.

Measurement 78

Measurement Media Crisis Crisis Management 78

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. What Matters to Our Brand?

Measurement 166

Measurement Strategy Media Analytics 166

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? The old way of measuring makes this impossible, with metrics often a day or more old by the time they make their way onto your dashboards and reports.

How To 78

How To Reputation Analysis Technology 78

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. The new version of the AirPR Analyst platform makes it easier to identify the best methods and messages for the widest social amplification. Fully customizable dashboard.

Software 207

Software Analysis Comparison Trends 207

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, which emotions do you need to target to make your content more shareable?

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

JUNE 18, 2021

The purpose of PR is to create a favorable climate in which your business can grow and prosper. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. There are many social media management tools you can use to do this – I prefer [link].

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

OCTOBER 19, 2021

Logan Roy’s media empire — Waystar Royco — is crumbling, after his son Kendall went public with accusations of sexual misconduct and paying millions in hush money to kill damaging stories. . 1 – Create a crisis dashboard to see all media coverage in one place. 2 – Identify the most influential media and journalists .

Media 145

Media Reddit Crisis YouTube 145

NewsWhip

JULY 12, 2022

Top publishers were The Beaverton, Global News, and City News, with authors Tara Deschamps, Rachel Gilmore, and Ian McIntyre penning most stories, which received 460,000 audience engagements. Most of the news had to do with the poor way Rogers communicated about the issue. “In In its outage, CenturyLink garnered 1.7k

Communications 158

Communications Telecommunications Banking Crisis 158