Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO prepare to move fast.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

MARCH 15, 2023

And there are concrete ways to make sure a POV piece has just that – even if you need to tease it out of your team. The presentation itself might be very useful and framed in a way much of the audience hasn’t considered, and it might be actionable. If you’re reading this, you almost certainly get that already. What do they say?”

Construction 294

Construction Pitching Exercises B2B 294

Remote PR Jobs

JANUARY 22, 2023

If you're looking to put your PR strategy in the fast lane, building a strong relationship with influencers should be at the top of your priority list. Read on to learn more about leveraging this powerful toolset--and how it could turbocharge your business model!

Strategy 130

Strategy How To Analysis Local 130

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

There’s no tougher audience than a journalist, especially in tech. Call out specific points that stood out or share your take on the trend. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Read their work .

Pitching 156

Pitching How To Media Privacy 156

The Proactive Report

DECEMBER 26, 2022

Way back when the Internet first started it was almost exclusively text content. Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. To do this effectively, you must understand your audience.

Video 162

Video Film Social Media Facebook 162

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Onclusive

JUNE 28, 2022

When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite. Brand Impact helps you understand which stories are likely to influence your audience to take desired actions. ?

Measurement 195

Measurement Data Social Media Analysis 195

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. There are good reasons why trade publications can be even more beneficial than the A-list press whose names everyone recognizes. Trade readers are a niche audience . Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

MARCH 1, 2024

But the goal is not merely to get your name in front of the judges. What it takes to win depends on the requirements of the specific award, plus relevance to the award’s audience. You can talk all you want about how your product will benefit the marketplace. The goal is to win. And industry awards programs often value newness.

Industry 170

Industry Case Study B2B Resources 170

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

There’s no tougher audience than a journalist, especially in tech. Call out specific points that stood out or share your take on the trend. Following top journalists, consuming their content consistently, and reacting to it in meaningful ways will help when it comes to personalizing any outreach. Read their work .

Pitching 156

Pitching How To Media Privacy 156

Buchanan PR

MAY 3, 2024

If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. The easiest way to identify sponsored content is when the news organization tells you that’s what it is. Forbes , The New York Times , The Wall Street Journal – everyone is doing it. Who authored the story?

Writing 86

Writing Journalism Examples Advertising 86

PRSay

FEBRUARY 7, 2024

PR people need journalists to help us tell our stories to a wide audience and give our stories the third-party endorsement and credibility. Journalists need PR people to help them identify key trends and issues that matter to their audiences and to provide experts who can speak on these trends and issues. They both are storytellers.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

MARCH 13, 2024

Knowing the travelers Before starting, it’s important to map the hearts and wallets of your ideal travelers. Tailoring the destination’s PR strategy , message, and channels based on these insights is the key to resonating with the audience. Engaging content Valuable, engaging content is the wind in your metaphorical sails.

Travel 78

Travel Consumer Strategy Transportation 78

Sword and the Script

JANUARY 18, 2022

Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. When marketers think their audience thinks like they think, they tend to emphasize the wrong messages, according to Richard Shotton , author of The Choice Factory.

B2B 164

B2B LinkedIn Study Marketing 164

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

MARCH 5, 2024

Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways. Give credit where credit it’s due by identifying the characters or “heroes” in your story. Surprising?

How To 98

How To Corporate Storytelling Conference 98

Onclusive

APRIL 22, 2021

Identify the types of crises your business is most likely to face. Some of these will be different for every company—depending on factors like your scale, organizational structure, the technology you leverage, and your geographic location. Contingency planning will get you far when it comes to crisis response.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

PR for Anyone

AUGUST 17, 2021

That gives them an instant audience. You might think it’s out of your demographic but 13-60 is a pretty wide one and the media is paying attention to what’s going on there. See what’s trending and pitch your expertise around that. Let TikTok be your publicist. Give the media what everyone already wants.

Trends 246

Trends Television Exercises Pitching 246

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Presspage

JUNE 23, 2021

Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences. When you involve other departments or regions in the process of coming up with key messaging, you can bring out the nuances relevant to them.

Communications 210

Communications Measurement Tools Enterprise 210

PRSay

MARCH 26, 2024

For some brands, a TikTok ban could significantly alter the influencer strategies central to audience engagement campaigns. While children and young adults still account for most of TikTok’s user base, not every brand is interested in reaching this audience. Prepare your team, your strategy and your influencers.

Strategy 87

Strategy Viral Social Media YouTube 87

PR for Anyone

FEBRUARY 15, 2023

Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Keep your pitch concise and to the point. Highlight the newsworthiness of your story. Make it easy for journalists to understand the value of your story. Personalize your email to the journalist.

Pitching 130

Pitching Media Interviews Video 130

The Proactive Report

JUNE 18, 2021

When is the best time to do PR? The purpose of PR is to create a favorable climate in which your business can grow and prosper. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” PR fills up the top of your sales funnel.

Small Business 213

Small Business Fashion Groups Local 213

Burrelles Fresh Ideas

JANUARY 16, 2024

When you think about it, trust is the bedrock of any successful relationship, and in public relations, it is synonymous with authenticity. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Welcome to the show, Jeff.

Social Media 130

Social Media How To Brand Branding 130

Cision

MARCH 22, 2017

Sometimes, you just need to shake things up, start from scratch, or blaze a new trail when you’re not getting the results you want. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. or “What was that even about?”. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

PR for Anyone

JULY 14, 2021

In business today it’s vital that you share your story. Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. I still have people talking about when I was on the Steve Harvey Show. Your story matters!

Pitching 130

Pitching System How To Sports 130

PR for Anyone

MAY 26, 2022

I work with so many people who only care about the size of the audience. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. In reality, it’s the quality of the audience that matters.

YouTube 130

YouTube Pitching Video System 130

PR for Anyone

MARCH 16, 2022

The days of “cut and paste” marketing and doing what everyone else is doing are long gone! Every aspect of your content should have some story woven into it. Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., What is yours?

Storytelling 130

Storytelling Media Video YouTube 130

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Crafting the story Companies should figure out what makes them unique and then develop a compelling narrative that will resonate with the target audience. What is SXSW?

Brand 78

Brand Branding How To Film 78

PRSay

DECEMBER 28, 2021

Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. What strategy will work best for your brand? How much of your campaign can be automated? Work within your limits. What data do you need to execute that strategy?

Marketing 210

Marketing Apparel Data Software 210

PR for Anyone

OCTOBER 13, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. In business today it’s vital that you share your story. Sharing your story allows potential clients and customers to relate with you. . What are your hobbies?

Real Estate 130

Real Estate Hotels Interviews Video 130

PR Job Coach

NOVEMBER 26, 2020

Together with his ability to trend-spot, he shows teams and audiences that the key to our future is in understanding timeless wisdom about human nature and focusing on integrity. Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

MAY 13, 2020

The world is different, and so is your brand’s message. The need for it as a way to inform and connect with your audience is greater than ever. Your audience has new concerns and worries. Content marketing is your way of telling your story — one they’ll want to be part of.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

PR for Anyone

NOVEMBER 3, 2021

When pitching the media, or even sitting in a listing appointment, what makes you stand out? Not everyone likes a more exotic ice cream flavor, but that’s the one that stands out. Write a LinkedIn profile that highlights what you do for your clients. Engage with your audience. Engage with your audience.

Real Estate 130

Real Estate Local LinkedIn Social Media 130