Onclusive

AUGUST 9, 2021

If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What does that really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

APRIL 29, 2021

That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. Based on over a decade of experience in the communications technology space, we’ve collected some “dos” and “don’ts” during a PR crisis: DO listen, assess the situation and get the facts.

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

MARCH 13, 2024

We preach it to our clients and put it in our company handbooks. Closer to home, Muck Rack’s PR Report on AI found what my colleague Anna Roolf tactfully calls a “ misalignmen t” between PR agencies and their clients when it comes to the use of AI in their work. All clients know we work for others, of course.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

How can we stick to our resolutions a bit longer than that? Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations.

Writing 310

Writing LinkedIn Social Media SEO 310

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Many of those skills DO apply today.

Social Media 174

Social Media Media Analytics Data 174

Stern + Associates

MARCH 27, 2024

and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? As countries around the world – from the U.S.

Strategy 122

Strategy Leadership Groups Employee 122

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution. How comprehensive and relevant is their media monitoring?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

That’s a good thing, except where the drive to please leads us to say things we shouldn’t. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. We can definitely generate XX earned media placements. We can definitely generate XX earned media placements.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Ask 10 people what they think a “digital marketer” does and you’ll probably get 10 different answers. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “My team is stretched super thin and now we’re being asked to take on TikTok–how are we going to do this?” Many social teams are small. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. What am I talking about? Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. I mean, it’s a full-time job on a lot of social media teams.

Social Media 143

Social Media Marketing Media Community 143

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. ” Beforehand, Agrait talked with PRsay about crisis management. That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? Responsiveness.

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Therefore, we can take lessons and best practices from real-life brand managers to develop our unique professional brands. Do your SWOT.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

JUNE 8, 2021

With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Why do you love this company and why should I want to work with you? What is it about this job that would make others want to work here and with you? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

Maxim Behar

MARCH 28, 2024

However, nearly five years were spent at a machinery plant in Sofia, where I gained valuable lessons and preparation to enter management. What are your three most valuable professional qualities? When do you happily go to work? What would motivate you to be loyal to a company? Do we have to be friends with our colleagues?

Journalism 64

Journalism Newspapers Training Education 64

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1. PR drives SEO.

Mobile 100

Mobile SEO Reputation Web 100

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. We just thought of it as our ‘page for the press’ or our ‘press page’”, recalls Tim. That’s how Presspage was born."

Enterprise 117

Enterprise Automotive Company Airlines 117

Wadds Inc.

OCTOBER 4, 2023

It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The book followed Brand Anarchy , published two years earlier, describing how modern media, notably social media, could be weaponised to destroy reputation.

Brand 122

Brand Branding Reputation Financial 122

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. HOWEVER, some of the other reasons we’re not seeing the success we want are our own fault. I hear about it from friends who manage social.

Social Media 153

Social Media Marketing Media Agency 153

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This is exactly what Google Alerts does. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. What Is Google Alerts?

Google 82

Google Publicity Customer Service Web 82

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? Whether you’re managing live issues, monitoring the media landscape for context, or trying to keep stakeholders informed, that’s simply not good enough in 2024.

How To 78

How To Reputation Analysis Technology 78

Sword and the Script

OCTOBER 25, 2022

We wanted to understand the context – so we asked respondents “ why ?” Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”.

Communications 122

Communications Crisis Internal International 122

Reputation Us

APRIL 15, 2024

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In Part 4, we consider the value of customer retention on your organization’s reputation. See our first article in this series on the financial benefits of managing your reputation.

Reputation 78

Reputation Financial Consumer Survey 78

Presspage

FEBRUARY 28, 2024

We know what you’re thinking – how? In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. What is crisis comms and why is it important? So what’s the way to go? With the right PR solution.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Communications Conversations

JUNE 25, 2021

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read. What can we do about this? Apparently, not so much.

Survey 183

Survey Meeting Groups Writing 183

Remote PR Jobs

DECEMBER 12, 2022

Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? public relations.

Privacy 264

Privacy Meeting Strategy Social Media 264