ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Here’s what to keep in mind. C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. In a candidate-driven market, culture matters. That wasn’t always the case.

Brand 333

Brand Branding Employee Engineering 333

ImPRessions - Crenshaw Communications

JUNE 29, 2020

But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. Here’s why. In an uncertain situation, communication matters. The COVID-19 pandemic is unusual in that no one was spared, and no business is seen as responsible for what happened.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership? So what else?

Leadership 62

Leadership Conference Data Report 62

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? What do you want them to do, and why are they not doing it now? Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

PRSay

NOVEMBER 29, 2023

The question that I ask my clients is, ‘Why do you feel compelled to say something?’” said panelist Helio Fred Garcia, executive director of the Logos Institute for Crisis Management and Executive Leadership, and a professor at New York University’s Stern School of Business. Our world is in a tumultuous place,” said Paul G.

Leadership 105

Leadership Employee Crisis Management Resources 105

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

He convinced them otherwise, marking what many consider as the first press release. . That’s at the heart of what was probably the most obvious, but still the best, advice I heard about the business of PR. This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. .

Internal 310

Internal International Meeting Leadership 310

Onclusive

SEPTEMBER 20, 2023

Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. Why do you need to run competitor analysis? First and foremost, running a competitor analysis provides you with vital competitor insights.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Remote PR Jobs

SEPTEMBER 25, 2023

We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers. Here is what they said: 1. If you talk to the wrong audience, it will not matter if you get the other two Ms right—you will fail. Anas Ghazi, Kantar 2.

Agency 100

Agency Energy Sports Reputation 100

PRSay

MAY 13, 2020

Why does content marketing matter right now? Highlight your thought leaders. It’s also an opportune moment to work on thought leadership in your content marketing, which involves using your own experts and their talents and experience to develop credibility and trust with your audience.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. This is why we can’t have nice things. Here’s why. Thought leadership content is persuasive. Or is it simply one component of the broader picture? Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” What are your brand attributes and keywords? An active thought leadership program needs a content calendar that is eminently doable. When do thought leaders get in trouble? What Is Thought Leadership, and Why Does It Matter?

Leadership 98

Leadership How To Trade Shows Pinterest 98

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

Leadership 59

Leadership Internal International Hotels 59

Remote PR Jobs

SEPTEMBER 25, 2023

They are looking for new and creative ways to break through the noise with their story of why they matter and the value they provide to customers. Knowing why a company exists and what it stands for is a part of the purchase decision. With transformation comes disruption, and it is happening at a rapid pace.

Communications 100

Communications Publicity Employee Reputation 100

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Why should I enter for awards? Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. First there’s the matter of geography. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

B2B 295

B2B Industry Company Case Study 295

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 99

Policies Leadership Mobile Employee 99

Sword and the Script

OCTOBER 11, 2022

If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%).

Agency 139

Agency B2C B2B Survey 139

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.

Leadership 52

Leadership Internal International Employee 52

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. However, the list seems flawed on many levels.

Social Media 174

Social Media Media Analytics Data 174

Shift Communications

JULY 17, 2017

Thought leadership. What is it? Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it.

Leadership 100

Leadership How To Measurement Technology 100

Cision

SEPTEMBER 7, 2017

So why not apply the same rules to your press releases, to get more attention? Why it works: In this release, Full Circle’s target consumer has a variety of ways to consume the news. Why it works: In this release, Full Circle’s target consumer has a variety of ways to consume the news. Showcase Multimedia in Your Release.

Infographics 283

Infographics Consumer Video Examples 283

Communications Conversations

MAY 12, 2023

For most people, that’s what LinkedIn is. What I would say is that if you’re taking LinkedIn seriously (and I believe most should), why wouldn’t you look at your stats monthly as a way to track your progress toward your goals (side note: I’m a huge goal guy). Check in every once in a while.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

PR 20/20

OCTOBER 18, 2021

And no matter what our moms and doctors tell us, we trust what WebMD has to say. Why is that? It’s that simple, yet so many companies aren’t willing to dedicate the resources towards well-executed thought leadership efforts. Willing to show what others do not show in your space. section of their site.

Industry 87

Industry How To Comparison Leadership 87

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. “Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. That’s one of my favorite quotes and I think of it every time prediction season comes around.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

JULY 14, 2015

It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” The Economist thinks so.

Leadership 120

Leadership Television Resources Energy 120

Sword and the Script

OCTOBER 25, 2022

We wanted to understand the context – so we asked respondents “ why ?” The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. in an open-ended follow-up question. Proven business value.

Communications 120

Communications Crisis Internal International 120

Landis PR

DECEMBER 4, 2023

And while it is certainly true that sales and marketing demand a steady stream of content, Paul Roetzer of the Marketing AI Institute reminds us that the experiences behind those words also matter. Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ReimaginePR

NOVEMBER 17, 2020

There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Here’s what they are: The First Deadly Sin of Brand Storytelling: Your Stories aren’t Actually Stories. What does this new knowledge say: about your brand? About its leadership? Hey, I get it.

Storytelling 156

Storytelling Brand Branding Meeting 156

PR Fuel

SEPTEMBER 16, 2020

You’ve probably heard the term PR, but do you know what it means? If you’ve ever wondered, “what does PR stand for?” What Does PR Stand For? When you purchase space on a billboard, you get to decide what goes on it. Do you know all the elements that make up effective PR? Owned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

JUNE 16, 2016

This year’s theme, “Making Metrics Matter: Taking Measurement Mainstream,” highlights why metrics are imperative to success and how to make measurement relevant to any company or organization. Here are some of the main takeaways, tweets and thought leadership from day one. . How Do Metrics Matter to You?

Internal 120

Internal International Measurement Analytics 120

Cision

JULY 20, 2016

But how do you know what will resonate? Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are you most excited for in your new role as account supervisor at 3rd Coast Public Relations?

Leadership 120

Leadership Local Pitching Social Media 120

PRSay

APRIL 15, 2021

For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. . What’s clear — and most important — is that CEOs are now operating in an era of accountability. In the era of accountability, accountability is the crucible of trust.

Company 187

Company Employee Internal International 187

Landis PR

MAY 15, 2023

Charging into political dog fight requires a strategic approach that requires thoughtful navigation. Stakeholders expect that before companies become involved in controversial social matters, they can back up public proclamations with their own measurable results. For the original blog, please visit here.

Company 52

Company Employee Leadership Policies 52

Sword and the Script

JULY 26, 2022

No matter how good the article is, that fact will affect the reader’s perception of the content. However, if you don’t know what you’re doing, earned media can be tricky. However, if you don’t know what you’re doing, earned media can be tricky. We all know the market has taken a downturn. Batten down the hatches.

Media 166

Media Pitching Agency Guidelines 166