ImPRessions - Crenshaw Communications

APRIL 18, 2022

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. One of the most effective ways to do so is through email. But how do you know when to follow up and how? What should a follow-up look like? The majority of journalists (59%) say following up once is enough.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. We know what makes the perfect pitch. In the end, it is up to the journalist or their editor if our news is worth their time. . Give useful information for their readers will want to know.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

MARCH 20, 2024

What is SEO? As he shared with me recently, “PR validates a lot of what every other [marketing] discipline provides or does. Big brands can do it relatively easily, but that’s because they’re a big brand. Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.”

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. Here are some ways in which writing for PR differs from being a journalist, how to make it work. What are you writing about? For the most part, journalistic writing is straightforward.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. What are the PR industry trends for the new year? Data wants to be managed PR teams need data to feed AI, and data needs governance. Those who work in PR and media have seen a whirlwind 2023.

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What to look for in a PR measurement solution. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Flack's Revenge

MARCH 13, 2023

But recent events illustrate some fundamental laws of hype – such as what goes up must come down. NY Times journalist and podcaster Kevin Roose coaxed some really weird responses from Sydney, the name Microsoft developers gave to the chat bot, revealing it to be a clingy, creepy chat companion. I want to make you comfortable.

Blogging 350

Blogging Industry Publicity Media 350

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Finally, having outreach and campaign management tools at your fingertips makes a big difference if you want to optimize your PR workflow.

Tools 370

Tools Report Comparison Media 370

PR for Anyone

MARCH 24, 2020

What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. In doing a public relations review, start with: have you ever landed media coverage before? It’s important to stay front of mind with them.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They get paid to do a good job. This past year, journalists went through the same things we did… working from home, stay at home parents, home school teachers, not seeing their loved ones, etc.

Television 221

Television Pitching Interviews Radio 221

Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Today, we’re going to […] The post What Is a Media Kit?

Examples 118

Examples How To Media Blogging 118

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. I learned what good and bad PR looks like, and I also discovered that, for some reason, most journalists don’t answer emails from PR pros. Give some options.

Pitching 100

Pitching Report Writing LinkedIn 100

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. What is going to be useful, interesting or exciting to them? What does your story or brand offer that the journalists, and therefore, their audiences, can’t get anywhere else? Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

Remote PR Jobs

SEPTEMBER 25, 2023

What could she do differently to score more coverage? One of the best things you can do for your brand is to memorize editorial calendars. If you don’t want your pitch to immediately make its way into your contact’s trash bin, learn how to time pitches to make the most impact. But journalists are busy people.

Pitching 130

Pitching Media Print Publicity 130

Onclusive

JUNE 9, 2021

What’s in it for them? The right editorial hook is often what makes someone want to learn more. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

APRIL 14, 2022

We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. Another great source is a journalist’s personal Twitter. But what about the ones with whom you want to form a deeper relationship?

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Something similar is true with earned media. If you get a placement, you need to share it.

Media 159

Media YouTube Pitching Survey 159

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Instead, be professional and courteous.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

MARCH 18, 2022

There’s no real limit to what we can write a release about, as long as it’s newsworthy. . What’s the difference? And when do you draft a press release vs. a media alert? Each includes the “five Ws” of news (who, what, when, where, and why) and often the “H” of the news, which is the “how.” Media Alerts. Press Releases.

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Despite the best strategy and planning, PR plans can be foiled if the journalist goes silent and we’re ghosted. So what should you do when you are ghosted by a reporter? Journalists are people, too, and sometimes things happen that pull them away from their job. Don’t take it personally . Give yourself enough lead time.

How To 321

How To Media Report Pitching 321

PR for Anyone

FEBRUARY 15, 2023

Identify your target media outlets and journalists. Tailor your pitch to each outlet and journalist. Make it easy for journalists to understand the value of your story. Personalize your email to the journalist. Be respectful of the journalist’s time and deadlines. What would that do for your business?

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Below are 7 ways that PR professionals can tighten those all-important journalist relationships. Stay up-to-date. Occasionally checking a reporter’s recent work is not enough.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. At the start of each call or meeting, you will want to introduce the spokesperson and have them explain what their company does and what their role is there. Be personable.

Interviews 208

Interviews Media Construction B2B 208

PR for Anyone

FEBRUARY 21, 2022

What a blessing it was to have had that during Covid. You could go in, network, engage, and not have to worry about what you were wearing or if you’d even brushed your teeth that morning. What do these platforms have to do with public relations? This week, I want to talk to you about the new online.

Publicity 130

Publicity YouTube Video Groups 130

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Do you appear to be industry expert-worthy? Develop relationships with journalists.

Publicity 130

Publicity Pitching System Small Business 130

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

This is doubly tricky because many companies, including clients of ours, might reasonably want to know this. Naturally they want to be ready for the exchange. It’s not the journalist’s job to prepare the interviewee, and it looks amateurish. But asking this of a reporter isn’t a good idea. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Reporters are still highly reliant on email to do their jobs.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 127

Twitter Survey Journalism Social Media 127

OnePitch

JANUARY 11, 2024

To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about.

Pitching 93

Pitching Consumer Trends Viral 93

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. Podcasts are popular (and pretty painless).

Case Study 390

Case Study B2B Study Interviews 390

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” You want to show the journalist some love. Instead of diving in with a pitch, share your aha of what they’ve covered in the past and then go into your pitch. PR FOR ANYONE.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

DECEMBER 7, 2021

You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need. You want to be newsworthy, you need a great hook so they read your email, and then you need to make sure you are reaching the RIGHT journalist.

Publicity 130

Publicity Video Pitching System 130

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.” That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. PR FOR ANYONE.

Pitching 130

Pitching Television Media Interviews 130

PRSay

NOVEMBER 27, 2023

That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? Do I need to do something about it? That’s the last thing you want to do as a communicator. What are the most important skills for communicators today?

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122