Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. All you need is a different, perhaps better, subject line. It’s not enough to just mention people in content, you must tell them about it too. I’d also encourage you to think beyond influencers.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Critical Mention

MAY 2, 2019

So if you are creating more video content or thinking about it, we wanted to share six types of video content that will help convert your prospects into leads. So if you are creating more video content or thinking about it, we wanted to share six types of video content that will help convert your prospects into leads. Testimonials.

Video 64

Video YouTube Engineering Google 64

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. Are you interested in taking a look at the announcement under embargo? with your pitch and 3-5 reasons why you believe it worked.

Pitching 52

Pitching How To Energy Resources 52

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

PR in High Definition

APRIL 23, 2020

Reading the news may not be everyone’s favourite thing right now, you’re either falling into a rabbit hole of scrolling through article after article about you-know-what or maybe you’re avoiding the news altogether. You can find out more on Current. You can read more about this story on The Daily Mail.

Energy 62

Energy Sports Print Web 62

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? How do you know if you're ready? What should you think about and plan for before quitting your job? Elisa Smith (ES): July 2017.

Agency 108

Agency Travel Groups Community 108

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. This week’s roundup features seven posts from around the web that focus on personal branding. Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities.

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. Your Career and You: Say No to Negativity. Secrets everyone has them.

Storytelling 87

Storytelling Privacy Resources Web 87

Sword and the Script

DECEMBER 31, 2016

Improvements included: A thoughtful weekly roundup called Unscripted Marketing ; A re-invigorated Q&A series called Off Script ; and. You might be doing it wrong. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. You be the judge. 1) 3 Strategic Ways to use Press Releases for Meaningful Influence.

Blogging 104

Blogging Content Marketing B2B Social Media 104

Waxing UnLyrical

JUNE 3, 2013

This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. So You Think You Want to be a Community Manager? Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role.

Community 99

Community Resources Facebook LinkedIn 99

Waxing UnLyrical

JULY 22, 2013

So today’s roundup contains a selection of posts shared over the years that reinforce the importance of being human. Do you have a defining moment? Why: Everyone has a moment that made them who we are today. How else are you supposed to take it? Do you have a story that is life changing or affirming?

Resources 86

Resources LinkedIn Social Media Google 86

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. Why: Randy Bowden gives you 8 steps to make this year’s marketing plan the best one yet.

Resources 92

Resources Web LinkedIn Google 92

Waxing UnLyrical

FEBRUARY 24, 2014

What about where you’re at? That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). A great read if you’re focusing on building out your content strategy. Image: Siddharth Sharma via Flickr, CC 2.0.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. Should You Plus Your Own Plus Posts? Why: Are people who +1 their own content self absorbed? Mike Alton explores why he +1′s some of his posts and why you should too. How do you keep your online content fresh?

Resources 79

Resources Web LinkedIn Social Media 79

Waxing UnLyrical

MAY 19, 2014

Who’s ready for a long weekend, then? That’s the theme of this week’s roundup. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How do you add value to your business?

Customer Service 72

Customer Service Resources B2B Facebook 72

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. You can the results nearby. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. So, I consulted Google Trends. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Waxing UnLyrical

AUGUST 22, 2014

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? ALS Ice Bucket Challenge: Who really benefits? Have you taken the #IceBucketChallenge?

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. Why: This is something you’re going to run into if you’ve been publishing content online for a while. Get over it.

Blogging 70

Blogging Knowledge Base Resources SEO 70

The Hoffman Agency

SEPTEMBER 4, 2020

The weekly musical roundup is back after a short break— and worth the wait! 65. The person who bought it was some random guy. Yes, now you know — we are a bit too hard core. You will also find Perfume in OK Go’s “I WON’T LET YOU DOWN” promotional video. Now he’s my husband. It’s a one shot video.

Travel 36

Travel Video Creativity Twitter 36

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you.

Measurement 86

Measurement Case Study Twitter Google 86

PR in High Definition

SEPTEMBER 25, 2019

Elsewhere in Social Media, security concerns have forced Twitter to shut down its tweet via SMS function (who knew you could text your tweets?), In the consumer tech world, just in case you might have missed it, Apple revealed its latest products including the iPhone 11 Pro and ‘always-on’ smartwatch. More on The Guardian.

Instagram 48

Instagram Energy Financial Groups 48

Waxing UnLyrical

MAY 15, 2013

So whether you’ve already started your entrepreneurial journey or are considering taking the first step towards starting your own business, I hope you find these five articles – some recent, some not-so-recent but still relevant – inspiring and useful. Wouldn''t you like to be in her kitchen?

Resources 85

Resources LinkedIn Interviews Google 85

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. At least not if you want the link building strategy to work. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. But how you ask?

Creativity 63

Creativity Strategy SEO Interviews 63

Waxing UnLyrical

JANUARY 4, 2016

I truly hope you all enjoyed your holiday break and are refreshed and ready to jump into 2016. Maybe you’re even planning to get started with blogging? I’ve heard from quite a few of you who want to make blogging a priority this year. It might help you break through your own writer’s blog.

Blogging 40

Blogging Writing Google SEO 40

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? ” And why did we lead with this post? .”

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

NOVEMBER 23, 2015

With Thanksgiving almost upon us, I wanted to do something different for this week’s roundup. From news and pop culture to connecting with family and super smart people like all of you, Facebook and LinkedIn are very useful tools. With that, I hope each of you have the best Thanksgiving ever! Laura Kaslow. Rob Biesenbach.

LinkedIn 40

LinkedIn Nonprofit Facebook Social Media 40

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 5 Tips You Should Be Leveraging for Event-Based Content Creation. Should You Publish on Medium? Monday Roundup: Content Creation Ideas is a post from: Shonali Burke Consulting, Inc.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

DECEMBER 7, 2015

I can’t speak for all of you, but for me this year has flown by faster than a hummingbird hopped up on a cocktail of Red Bull and Schnapps. As we head into the second week of December, I imagine you’ve started looking ahead to 2016. Get a head start on your end of year planning with help from this week’s roundup.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Waxing UnLyrical

AUGUST 22, 2014

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? ALS Ice Bucket Challenge: Who really benefits? Have you taken the #IceBucketChallenge?

Nonprofit 40

Nonprofit Viral Social Media Resources 40

Waxing UnLyrical

JULY 11, 2019

After that, you face the challenge of disseminating it to the people you need to impress: your existing or prospective customers, and even your potential investors. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use.

Company 84

Company Brand Branding How To 84

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). If you don’t know them, check them out, and start learning from/talking to them.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. When you do the same, you’ll see why.

Facebook 80

Facebook Twitter Measurement Blogging 80

Prohibition

AUGUST 15, 2022

So, we thought it was about time for a roundup of the top five PR disasters so far this year. A total PR disaster at the time, highlighting how important it is to think before you speak! Just like when Matt Hancock broke his own rules, Johnson’s response says everything you need to know about how not to handle a PR crisis.

Crisis 62

Crisis Viral Government Crisis Communications 62

Waxing UnLyrical

AUGUST 3, 2015

While we may not like aging ourselves (come on, who does?!) A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What metric should you use to measure PR? some things do get better with time.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JUNE 27, 2016

This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. Why: “Make sure you research what the other department’s role is in the project and some of their challenges and opportunities.” What tools do you use to promote a truly integrated communications strategy?

Banking 42

Banking Writing Social Media Strategy 42