Ishmael's Corner

OCTOBER 3, 2017

After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value. Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. The post When Price is the No.

Communications 60

Communications Storytelling Publicity Case Study 60

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Comparison: “[Company name]” and “versus” or “vs” (or simply input your competitors’ brand names). Gain Actionable Competitive Intelligence. Lose mindshare?

Software 0

Software Comparison Media System 0

Communications Conversations

JANUARY 14, 2021

Audio is increasing becoming a medium more people are interested in. Maybe it will be like LinkedIn where company leaders participate vs. a “corporate account.” Right now, there’s money, there’s influencers and, there’s a growing (albeit smallish) audience. So, is Clubhouse “what’s next?”

YouTube 109

YouTube Viral SEO B2B 109

Ishmael's Corner

JUNE 12, 2015

Old Way vs. New Way. With vs. Without. LeBron vs. Steph (for the NBA fans). Can Medium Evolve into a Social Platform? I’m a fan of Medium. I’ve published a couple stories on Medium for this very reason. It turns out that Medium founder Ev Williams doesn’t see it this way. And the list goes on.

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Storytelling Radio LinkedIn Tools 60

Ishmael's Corner

JUNE 12, 2015

Old Way vs. New Way With vs. Without LeBron vs. Steph (for the NBA fans) And the […]. The post Visualizing Contrast, Medium as a Social Platform and Eroding Attention Spans appeared first on Storytelling Techniques For Effective Business Communications.

Storytelling 60

Storytelling Communications Publicity 60

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? PR Resource: Journalism vs PR To spin or not to spin. Photo: Jerry Silfwer) Journalism vs Public Relations PR professionals and journalists share many practical skill sets. Learn more: Journalism vs PR Subscribe and get a free ebook on how to get better PR ideas.

Media 52

Media Wikipedia Product Launch Journalism 52

The Resolution Blog

NOVEMBER 8, 2019

No follow vs follow links Now that you’ve got an understanding of how links work in SEO, we can drill into the no-follow vs follow debate. If a page has a lot of links pointing to it, Google thinks it must be really good (otherwise why would people be linking to it?). We explain this in more detail in this post.

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SEO Google Wikipedia Web 120

Buzzstream

AUGUST 4, 2021

Since I work with small to medium-sized businesses, my lists focus on driving revenue as well as search engine ranking for my clients’ keyword phrases. 5 Focus on engagement vs followers. 6 Review aesthetics vs recommendations. (These campaigns require a monthly retainer.). 3 Select a niche and immerse yourself in it.

YouTube 127

YouTube SEO Instagram Tools 127

Cision

MAY 5, 2017

As a PR professional, it is our job to find a happy medium between the message that the client wants to push and a story that’s appealing to audiences and outlets. My biggest pet peeve is… the incorrect usage of your vs. you’re. It’s crucial to understand people’s motivations.

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Nonprofit Sports Consumer Journalism 149

Bianchi Biz Blog

AUGUST 8, 2022

Even small- and medium-sized manufacturers can reap significant returns from IIoT/data analytics projects. A much more practical and useful topic to write about vs. pretending to fight off North Korean invasions and having the wits scared out of you by monsters in VR. What story or stories are you most proud of?

Technology 93

Technology Meeting Media Analytics 93

Cision

MARCH 16, 2016

This prevents variations on the same phrase (“Facebook” vs “facebook”) and allows you to see what everyone on the social team is doing. Next, identify all of your mediums, or ways people will be accessing your content. Keep your medium names simple (email, social, etc.).

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Measurement Analytics Product Launch Facebook 120

Stephen Waddington

JUNE 23, 2019

Adoption, devices and platforms #1 Internet adoption and usage More people are connected to the internet worldwide than aren’t (51% vs 49%) but adoption is slowing. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

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Report YouTube Privacy Web 81

Remote PR Jobs

SEPTEMBER 25, 2023

Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news. The Form D contains the basic details of a financing and must be filed within 15 days (real days vs. business days) of closing the round.

How To 100

How To Report Pitching LinkedIn 100

Barokas

JUNE 7, 2019

Here’s how: Expertise: Influencer marketing has proven to be successful because influencers have expertise in the types of products they are promoting vs. celebrity endorsements, which rely on a star’s mass appeal and a solid fan base. The key players? Influencers. More, consumers are becoming increasingly skeptical of paid endorsements.

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Marketing Guidelines Consumer YouTube 94

Sword and the Script

OCTOBER 20, 2015

He managed to revive a 60-day-old story the rest of the world had forgotten with a post on Medium: What The New York Times Didn’t Tell You. The Times didn’t sit by idly either in the second round of Amazon vs. NYT. Most interestingly he also published on Medium: Dean Baquet Responds To Jay Carney’s Medium Post.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

MaccaPR

OCTOBER 10, 2022

Whether it’s ditching the Instagram filters on selfies or sharing personal stories such as miscarriages and IVF journeys , creators want to be seen as relatable people vs. just an account on social media. Followers want authenticity, and they’ve gotten exceptionally good at spotting the fakes. Blog posts and the power of SEO.

Conference 62

Conference Marketing Instagram YouTube 62

Cision

APRIL 7, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. In addition, our company is going through substantive change in the business that is very challenging to model in the near to medium term. Certainly, in the mid-2000’s (thanks, Enron!) This volatility exacerbates the issue with missing expectations.”

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Study Meeting Corporate Data 120

Stephen Waddington

MARCH 19, 2019

Third party vs owned blog You’ve two options when it comes to posting content on the Internet. You can either use a third party platform such as Facebook, LinkedIn or Medium; or you can build your own platform. Rachael Gordon Thanks to everyone who has joined us on a blogging journey.

Blogging 84

Blogging How To LinkedIn Writing 84

Barokas

AUGUST 17, 2017

Some factors to consider include positive sentiment, publishing medium (e.g. print vs. online), inclusion of a positive visual, key message proliferation, addition of a call to action, customer leads, etc. Determine what is most valuable for your client and its business goals.

Measurement 68

Measurement Print Advertising Advertising 68

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. The reach of the blog post alone has earned about double the traffic and shares of the next two mediums combined. The reach of the blog post alone earned about double the traffic and shares of the next two mediums combined.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

MAY 5, 2022

Social media is still a relatively “new” medium. Or why are more people commenting on your text-only posts vs. your photo posts on Facebook? And over that time, I’ve picked up some valuable lessons about how to conduct these audits. As a result, social media audits are all over the board.

Social Media 68

Social Media Media Analysis Data 68

Barokas

AUGUST 17, 2017

Some factors to consider include positive sentiment, publishing medium (e.g. print vs. online), inclusion of a positive visual, key message proliferation, addition of a call to action, customer leads, etc. Determine what is most valuable for your client and its business goals.

Measurement 60

Measurement Print Advertising Advertising 60

Cision

APRIL 5, 2017

On the One Hand vs. On the Other Hand. Not simply defaulting to, on the one hand vs. the other. Katrina Craigwell: Emotion vs. fact. Companies are not very good at looking at the data points vs. getting to the wisdom. Whatever the medium is, it’s the messaging. Storytelling vs. Brand Newsrooms.

Report 225

Report Media Advertising Advertising 225

Melissa Agnes

FEBRUARY 17, 2015

If me saying this has sparked a fire of passion within you, then here’s my advice to you… Entrepreneur vs. employee. It gave me a medium to work out my thoughts and draw my own conclusions. Understand issue vs. crisis. Start your footprint. A good way to learn and to get yourself out there is by starting a blog.

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Crisis Management Crisis Skype Case Study 186

The Resolution Blog

DECEMBER 13, 2017

Site vs. page traffic According to SimilarWeb.com (A free tool!) Make 2018 the year your PR measurement got real was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. the Mail Online gained an estimated 391.30 Happy new year indeed.

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Measurement Data Analytics Tools 120

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. How has the transition from “appointment television” to “on-demand television” affected the way television brands communicate with their audience? I hope I have yet to see that moment!

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Television Crisis Crisis Management Fashion 120

Sword and the Script

JANUARY 10, 2017

Blogger was founded by Evan Williams, a one-time CEO of Twitter who later created Medium. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. If you enjoyed this post, you might also like: Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links.

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Survey Blogging Corporate Analytics 60

The Resolution Blog

FEBRUARY 25, 2019

Inbound is pull vs push with content. In return, you get their email address and can continue to engage and nurture them with via that medium. Inbound PR With Iliyana Stareva was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Measurement Case Study Pitching Agency 120

Communications Conversations

OCTOBER 25, 2018

Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. screen vs. a 65-in. Almost the strategy of Instagram vs. real life.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

MARCH 4, 2017

Blogging vs. Press Releases vs. Coverage; [UML ]. ” She elaborated: “It seems that each link has a small to medium effect initially, but that effect increases over time. Separately, how large is a petabyte of data? It’s about 13 years’ worth of HD video according to Gizmodo.

SEO 60

SEO Google Engineering Social Media 60

Landis PR

APRIL 12, 2021

What’s it like working in business development vs. news? In 1997, after nine years in newspaper management, I went to KRON as news director because I wanted to see what it was like doing news in another medium. I actually haven’t abandoned news!

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Meeting Media Print Enterprise 98

The Stalwart Blog

JULY 7, 2015

If the budget allows test language, test user experience, and test every imaginable medium. The list of superpowers can go on and on like the debate between Batman vs. Superman. However, we weren’t born with this skill. It involves a ton of research and understanding those receiving our message.

Marketing 60

Marketing Television Crisis Communications Travel 60

PR in High Definition

SEPTEMBER 26, 2018

Subscribe to Medium for €5 per month, choose your subjects and let some brain food drop in your inbox. Medium has great quality writers, thinkers and contributors – there’s always something tempting to be inspired by. It’s a good idea to have a 50/50 balance for any comms programme – today vs. tomorrow. STRETCH your mind.

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Energy Course Creativity Web 48

wiredPRworks

APRIL 27, 2020

The mobile phone is at the center as a medium for communication and distribution. A few examples: online vs. offline, singularity vs. humanity, and millennial vs. boomer. Drivers do value time. Replace Place with Omnichannel. All the marketing channels come together in a stew in the way customers transact together.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

The mobile phone is at the center as a medium for communication and distribution. A few examples: online vs. offline, singularity vs. humanity, and millennial vs. boomer. Drivers do value time. Replace Place with Omnichannel. All the marketing channels come together in a stew in the way customers transact together.

Storytelling 52

Storytelling Brand Branding Marketing 52

Flatiron Communications

APRIL 19, 2022

Medium ($50). But rather than letting users get behind the paywall to access all of a site’s content, it takes a per-article/micropayment approach and is directed at news consumers (vs. The Los Angeles Times ($188). New York Magazine ($50). The New Yorker ($100). The Information ($400). Bloomberg News ($290). Puck ($75).

Journalism 36

Journalism Enterprise Local Writing 36

Solo PR Pro

JANUARY 17, 2023

I realized that I was ready to build my own personal enterprise and work my way vs. building someone else’s business. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team.

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