ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. See more ways influencers can elevate B2B PR campaigns here.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. Substack has had a real impact on the media landscape, and PR people can take advantage of that. Substack has had a real impact on the media landscape, and PR people can take advantage of that. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. It seems to me that the opportunity for PR pros is to really demonstrate their value across the length and breadth of an organization, not just as publicists,” she noted.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” He lists job openings in PR and communications.

Training 94

Training Trends Media Survey 94

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. Happy reading!

Meeting 98

Meeting Automotive Mobile Media 98

PReview: A Blog by NewsVoir

JUNE 13, 2020

To help you learn the best trends of digital marketing in 2020 we have curated this listing of top 10 digital marketing trends […]. The post Top 10 Digital Marketing Trends in 2020 appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Trends 98

Trends Marketing Blogging Industry 98

Culpwrit

DECEMBER 21, 2020

By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago. I especially enjoyed reading posts about the many young PR pros who were just launching their careers and now feeling a sense of pride that they, […].

Blogging 97

Blogging 97

NewsWhip

FEBRUARY 7, 2020

Week 1: December 2019 / January 2020. January 2nd 2020. Over the course of this week, there were fourteen articles combining for around 1,500 engagements, so there was relatively little pickup outside of local sources and blogs. Week 2: January 6th – 12th 2020. january 8TH 2020. January 9TH 2020.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. Two types of content pieces that stood out this year were resources and the PR Tech Briefings. The tech briefings, where I provide a close look at a PR technology tool, really seemed to resonate.

SEO 100

SEO Software Resources Newspapers 100

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. There’s power in a good little story about PR success. Educating executives 3.

Survey 135

Survey Measurement System Education 135

Burrelles Fresh Ideas

MARCH 19, 2024

decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020. According to NerdWallet’s Travel Price Index , overall travel expenses have decreased by 1% compared to January 2023 but have risen by 12% since January 2020. since last year. year-over-year increase through January.

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. When I started working in PR, Sahil was a reporter at VideoInk.

Twitter 177

Twitter Advertising Advertising Report 177

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Utilize their News section to get your latest PR and communications insight. Edelman PR. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here we go… (click images for higher resolution) 1. Both Falcon.io

Technology 117

Technology System Tools Government 117

PReview: A Blog by NewsVoir

JULY 10, 2020

Digital Marketing Trends which are Working in 2020 In the first part of the ‘top 10 digital marketing trends in 2020’, we discussed creating videos, running email campaigns, adopting chatbots and using influencers for brand awareness.

Trends 52

Trends Marketing Video Blogging 52

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. What is PR? Your input is needed!

Survey 85

Survey Public Affairs Corporate Trends 85

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 2, 2019

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards. Blogging has become an important part of my life in the past decade. Blogging has changed a lot during this time.

Community 85

Community Survey Government Blogging 85

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. More than a proactive partner: an extension of your marketing and PR team. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner.

Brand 120

Brand Branding Marketing B2B 120

Stephen Waddington

JANUARY 27, 2021

In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. Impact of COVID-19 on recruitment in digital marketing and PR Organisations are focused not only on replacement hires but also investment and growth. 25 PR agencies have secured funding to create 60 jobs.

Marketing 140

Marketing Travel Storytelling Healthcare 140

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Estimating PR software pricing. Agility PR starts at $1,000 (annually).

Software 88

Software Print Tools SEO 88

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). User experience.

Blogging 117

Blogging Survey Google Engineering 117

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Now let’s soar into 2020 like the PRos we are. On top of that, many of us are also thinking about that new year, new me resolutions. However, it’s coming!

Agency 80

Agency Energy Training Blogging 80

5W PR

JANUARY 16, 2020

Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. The first reason is to acquire a new piece of technology.

Company 148

Company Tools Technology Software 148

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

FEBRUARY 15, 2020

The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. Some of the other statistics that stood out in the report were: Awareness is the top branding concern. 11% said emerging channels.

Study 78

Study Marketing Brand Branding 78