Ronn Torossian

MARCH 1, 2021

But unlike the jargon of someone or something getting one’s goat, GOAT, in these terms, means the “greatest of all times” which is what many of […]. The post The GOAT of Customer Service appeared first on.

Customer Service 195

Customer Service 195

Onclusive

JANUARY 26, 2022

To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning. For ad tech PR professionals who understand these terms, it’s easy to get wrapped up in their extravagance. Basically, Advanced TV (ATV) is one of those umbrella terms that tend to cause confusion.

Privacy 182

Privacy Advertising Advertising Google 182

Communications Conversations

AUGUST 3, 2021

Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Bottom line: Social media is now your primary customer service channel.

Customer Service 205

Customer Service Social Media Marketing Media 205

5W PR

MARCH 8, 2024

Price sensitivity Offer flexible pricing options, promotions , and loyalty programs to make the products or services more accessible. Deliver reliable products and services that consumers can depend on, especially when they need them most. Customer service Go the extra mile in customer relationships with exceptional customer service.

Consumer 78

Consumer How To Customer Service Policies 78

Remote PR Jobs

JUNE 14, 2023

Cost Savings While freelance rates may be high, hiring a PR Freelancer can be a more cost-effective option than hiring a full-time employee since you only have to pay for the services rendered (and only when needed), thus avoiding costly overhead costs such as benefits, equity, salaries, or office space. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

And, although buzzwords can serve as convenient shorthand for complex thoughts, it’s not long before these terms become tired and worn out. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche. It’s as puffy a term as one can get. They can even become obnoxious.

Big Data 296

Big Data Technology Data Energy 296

Reputation Us

APRIL 15, 2024

Both impact your company’s reputation and support your long-term success. The company’s 2023 loyalty statistics overview show that, beyond simple transactions, loyal customers form emotional connections with brands and become advocates who champion their favorite products or services to friends, family and acquaintances.

Reputation 78

Reputation Financial Consumer Survey 78

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

The Hoyt Organization

APRIL 17, 2024

Google Alerts is a free online service provided by Google. By setting up alerts for your brand name, products, or services, you can track what people are saying about your business on the internet. And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service.

Google 82

Google Publicity Customer Service Web 82

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Denial of Service (DOS) attacks are not in the same ballpark as ransomware attacks. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. It’s a bit of an eclectic mix of announcements this month. It’s a bit of an eclectic mix of announcements this month. >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

The Proactive Report

FEBRUARY 17, 2023

In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers. When a consumer has a strong brand affinity, they view the brand as more than just a product or service, but as a part of their identity.

Brand 130

Brand Branding Ethics Engineering 130

Communications Conversations

AUGUST 3, 2021

Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Bottom line: Social media is now your primary customer service channel.

Customer Service 158

Customer Service Social Media Marketing Media 158

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Second, with all the M&A announcements aside, things are pretty quiet in terms of real innovation.

Software 126

Software B2B Pitching Data 126

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Tokens can be used to pay for goods and services at participating merchants. Do not use the term Web3 without explanation.

Banking 180

Banking Technology Guidelines Sports 180

Remote PR Jobs

AUGUST 16, 2023

Press releases are distributed through wire services which means that they are often picked up by multiple media outlets, which can help to build brand recognition and establish credibility. Additionally, because pitches are less formal than press releases, they offer more flexibility in terms of messaging and storytelling.

Pitching 243

Pitching SEO Storytelling Resources 243

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.” He explained that the fossil-fuel industry is “in transition” and therefore needs his agency’s services more than ever. Climate-change politics and PR. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

JUNE 20, 2023

They’re helpful in raising awareness and connecting individuals in need with appropriate services. This is especially true given the sensitive nature of the services provided. Consider the unique needs, concerns, and emotions of individuals seeking rehab or mental health services. Use imagery that is positive and diverse.

Marketing 88

Marketing How To Ethics Insurance 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

AUGUST 16, 2023

To drive long-term success, you must earn positive recognition from your customers. For that, you need to deliver impeccable customer service and cater to the evolving demands of your target market. “Your reputation precedes you”—this phrase is just as relevant in business as it is for individuals.

Content Marketing 78

Content Marketing Reputation Brand Branding 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. The following is what came out of my and one of my team member’s review of ReputationDefender and its ReputationGrower service. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Buchanan PR

AUGUST 21, 2023

However, it’s crucial to recognize that among these tools, certain differentiating factors stand out, and none are as pivotal as the terms of service they offer. Navigating the Terms of Service It’s essential to note that every AI image generator comes with its unique set of terms of service.

Tools 84

Tools Web Creativity Study 84

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

Like any other professional services business, we answer to clients as well as our own individual managers. This might give me the pressure I need in the short term, but it will likely lead to missed deadlines and burnout. And, in the always-on world of PR, it’s easy for someone like me to become overstimulated and overwhelmed.

Agency 329

Agency Reputation Communications Corporate 329

5W PR

MARCH 7, 2024

By delivering seamless, personalized experiences that resonate with players, operators can cultivate lasting relationships and drive long-term value. This entails investing in customer service, optimizing user interfaces, and leveraging data analytics to tailor offerings to individual preferences.

Trends 78

Trends Technology Customer Service Analytics 78

Solo PR Pro

APRIL 25, 2023

One Step in Running a Successful Business Far too often, solo and small PR agencies verbally agree to terms with clients and begin work without a contract. Whether you have a project or longer-term engagement, you and the client must agree to terms in writing before starting work. Contracts help you to set clear expectations.

Writing 85

Writing eBook Small Business Agency 85

Mark My Words

MARCH 12, 2024

Belfast Telegraph After Monday’s apology, Kate was seen leaving Windsor in a car with William as he was driven to the Commonwealth Day service at Westminster Abbey. The princess was understood to have been going to a private appointment. It can’t be that bad if they just made a few tweaks. “I

Crisis 60

Crisis Tools Publicity 60

PR for Anyone

DECEMBER 5, 2023

Robiar Smith embodies the mantra of “persist and prevail” as the driving force behind RB Pest Solutions, a woman-owned and family-operated business located in Chicago. Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field.

Industry 130

Industry Travel Education Employee 130

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 148

B2B Marketing Survey Creativity 148

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. PR Paid Forward makes volunteering simple, social and rewarding.

Nonprofit 148

Nonprofit Local Training Media Training 148

5W PR

FEBRUARY 22, 2024

Foster loyalty and encourage repeat purchases through exceptional customer service. Create bundled packages with complementary products or services at a discounted price. Finally, loyalty programs reward repeat customers, fostering long-term relationships and encouraging continued engagement.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Agility PR Solutions

OCTOBER 31, 2022

Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge. It’s not just about appreciating short-term benefits, but knowing that this trend […]. The post 2023 & beyond: A forecast on video marketing for businesses appeared first on Agility PR Solutions.

Video 78

Video Marketing Trends Brand 78

Prohibition

OCTOBER 2, 2023

We explore; Showing ROI – both short term and long term The use of social listening for competitor analysis B2B content ideas – with a focus on quality over quantity Employer advocacy – influencing the c-suite AIs impact on cybersecurity and personal content Looking to the future of B2B Are you wanting to generate leads?

B2B 77

B2B Trends Strategy Marketing 77

5W PR

APRIL 11, 2023

Marketing is crucial for any business to promote and sell their products or services to potential customers. The luxury market is niche and attracts customers who pay a premium for high-end products or services. But when it comes to luxury products, marketing strategies need to be different.

Marketing 78

Marketing Radio Print Consumer 78

Agility PR Solutions

APRIL 26, 2020

Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow. Over the long-term the industry […].

Survey 110

Survey Measurement Agency Industry 110

Ethical Voices

DECEMBER 1, 2022

I was blown away by this article in Provoke that highlights how the latest Dr. Pepper/Keurig PR RFP includes a clause for 360-day payment terms (yes, being paid a year after you do the work) and the requirement to use a service that frequently costs 5-10% of the fee processed. There are a few doozies to highlight this week.

Ethics 86

Ethics Interviews Study Writing 86