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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Moreover, pay attention to the tone of data privacy stories. from last year. It’s all in the approach.

Privacy 294
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning. For ad tech PR professionals who understand these terms, it’s easy to get wrapped up in their extravagance. It was as if I were in a room of people conversing in a different language. And in a way, I was.

Privacy 182
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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Understanding key terms can help ease the transition for those new to the category. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. For anyone new to ad tech PR , it can be overwhelming to learn and understand.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. Unexpected things happen, and it’s our job to be prepared. Build in more lead time Understanding lead times is essential.

B2B 156
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Building a perfect pitch? The story is in the data

Onclusive

To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Earning their attention.

Pitching 370
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Take blockchain, for example.

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Make sure to use terms familiar to those in your industry, and be conscious of keywords and phrases that spark ideas and answer questions. For example, descriptions sprinkled with terms of interest to marketers, like “performance marketing,” “optimized campaigns” or ”lead-generation” will make your profile more searchable.

LinkedIn 421