Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious. Not Doing Your Homework : Neglecting research is a grave mistake in PR.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Consider a women’s beauty brand launching a teen skincare line and as part of its communications campaign and pitching strategy, are building a targeted list of influencers.

Media 231

Media Pitching Social Media Instagram 231

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. Here are 5 tips to help you be that source.

Journalism 206

Journalism Trends Social Media Pitching 206

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 147

Survey Software B2B Pitching 147

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. Think about that ‘big dream' client you've wanted to pitch, or a project that seems just slightly out of your current capabilities. The world of PR is dynamic, and adaptability is a crucial asset. We’d love to hear from you!

Pitching 78

Pitching Resources Course Social Media 78

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Use PR outreach effectively for backlinks.

SEO 102

SEO Film Advertising Advertising 102

Flack's Revenge

DECEMBER 14, 2016

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. The client wants an easy way to check in on the status of the PR program. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Her Inbox & Pitches. [00:07:18] How is your inbox, specifically with pitches? [00:07:28] LMJ: It’s fairly organized, I must say.

Agriculture 76

Agriculture Pitching Interviews Technology 76

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? The price tag was $17.8 PR tech mentions.

Tools 100

Tools Survey Pitching Analytics 100

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right.

Pitching 78

Pitching Local Newspapers Policies 78

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. Onward with the PR Tech Sum …. PR tech mentions.

Technology 93

Technology Software Survey Internal 93

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email. Want more tips for pitching journalists? Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Most reporters are not receptive to pitches on Twitter. Need an extra pair of hands?

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." He has a true global mindset born from ten years working in countries outside of the U.S. They're searching for people to quote in their stories.

Real Estate 214

Real Estate Video Report Twitter 214

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

Pitching 63

Pitching Analytics Enterprise System 63

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. They’re a great PR connection for you to have. Then share the stories via social media, tagging the journalist with her social handle.

Pitching 120

Pitching Writing Social Media Industry 120

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup. How do you find them?

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? It’s your (PR) job to provide more visuals. Investing in tools that make for good visuals is your responsibility as a PR person.”. Do your research before you pitch.

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 151

Media Relations Media Print Software 151

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 103

B2B Twitter Brand Branding 103

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Along the way, you’ll likely glean some valuable insights into what they’re working on at the moment and how they preferred to be pitched.

Twitter 102

Twitter Social Media Energy Resources 102

Solo PR Pro

NOVEMBER 3, 2020

When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. However, as a solo PR pro, it’s completely up to you clearly define those limits and communicate them. Whether it’s the number of in-person (or Zoom!)

How To 90

How To Communications Pitching Meeting 90

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Take the time to produce content of real depth and value.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Building your PR campaign timeline.

Social Media 68

Social Media Pitching Writing Measurement 68

Beyond PR

JULY 14, 2017

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages?

Pitching 66

Pitching Real Estate How To Twitter 66

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 123

Technology Publicity Software Print 123

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Do you write a new pitch all together? Did the reporter get the email? The NewsAI Platform.

Software 70

Software Tools Pitching Media Relations 70

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54