Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? Toss out any planning beyond 6+ months and stay laser-focused on short-term consumer marketing campaigns (quarterly). SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Brand reputation management is a critical part of any PR strategy. When you see spikes, an alarm should go off in your head that tags that as an opportunity. Lose mindshare? Track Sentiment.

Software 0

Software Comparison Media System 0

Solo PR Pro

MAY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. A measured, thoughtful, reassuring voice is priceless.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. Our theme for this month is True Love, Relationships, and Engagement. Measure those.

How To 52

How To Print Analytics Advertising 52

Solo PR Pro

OCTOBER 27, 2020

Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. That’s why you and every PR pro you know need to set SMART goals. That’s why it’s key to set measurable goals.

Small Business 74

Small Business Measurement Resources eBook 74

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Reach out and grab it!

Analytics 143

Analytics Google Data Technology 143

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Part Five: Measurement.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. This month, we identify myriad factors that helped propel the big game to the most-watched Super Bowl in history. System1 assigns ads a score from 0 to 5.9

Sports 85

Sports Television Advertising Advertising 85

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 88

Pitching Report Software Survey 88

The Resolution Blog

APRIL 23, 2018

taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Today ‘several per month’ is more common. Probably not.

Blogging 104

Blogging Survey B2B Analysis 104

Solo PR Pro

DECEMBER 8, 2020

If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. A PR plan is going to be unique to every client and campaign, and while some may only last for a couple of months, others could span an entire year. Building your PR campaign timeline.

Social Media 68

Social Media Pitching Writing Measurement 68

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. With nearly 43MM unique visitors per month, Eat This, Not That also provided a strong backlink to my client’s site which had just recently relaunched. Be human and be helpful.

Pitching 98

Pitching Consumer How To Education 98

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Cision

NOVEMBER 1, 2016

I’ve actually been working in PR for more than 20 years. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. All it takes is tracking the correct PR metrics. Is it really worth its share of your monthly PR retainer? That’s so sweet!

How To 120

How To Software Analytics Google 120

Cision

APRIL 6, 2015

For PR practitioners, this means that you can reinforce key aspects of your message without redundancy. Tags serve to categorize your content. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Solo PR Pro

JULY 10, 2018

This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Please remember to tag your tweets with #SMChat and #solopr. Know Your SPF: What PR metrics do you measure and why? Ready To Play: What PR teamwork challenges should be addressed?

Crisis Management 40

Crisis Management Twitter Crisis Internal 40

Konnect Agency

FEBRUARY 10, 2020

The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. Because of this, they likely won’t want to use the imagery you have on hand for your website and other PR purposes. Source: Marx Communications. Advertising. Flexibility.

How To 72

How To Media YouTube Social Media 72

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

Shift Communications

JULY 22, 2015

Here are a few top-level metrics and measurements executives typically look for in a report and a few suggestions for where to find the answers: Reach : Just how far did your announcement go? Reach numbers typically mean impressions on the social side and a UVM (unique visitors per month) on the traditional media side. Tori Sabourin.

Product Launch 60

Product Launch Report Resources Analysis 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.

Internal 63

Internal International Data Media 63

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are. Measurement. What’s the goal? 10 step tactical plan. Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Sword and the Script

APRIL 16, 2019

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. Here’s how the answers stacked up: 80% said PR Newswire [press release vendor]. PR Pros Sentiment About PR Tech Vendors.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. With a few exceptions, many reporters will say they prefer PR pros didn’t follow up , but then the same reporters will simply not respond. They can’t because if they did, they could spend all day politely declining PR pitches. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Technically, there is a very, very limited free plan, but realistic use of the service will cost you from $5 to $60 per month.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR 20/20

SEPTEMBER 28, 2016

Turning action into measurable outcomes. In the words of Paul Roetzer , the most successful content marketers “turn data into intelligence, intelligence into action, and action into measurable outcomes.”. Measure value at every stage of the funnel. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Waxing UnLyrical

OCTOBER 24, 2010

What are you doing for Domestic Violence Awareness Month? (or Get Shareaholic test Filed under Marketing , Philanthropy , Public Relations , Resources , Weekly Roundup | Tags: cause marketing , effect marketing , fundraising , pink ribbon | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 79

Measurement Tourism Blogging Resources 79

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 67

Analytics Report Technology Pitching 67

Communications Conversations

MARCH 4, 2016

But, after Lee was done with the procedure, and the #Scope was off, I started thinking: Was that really effective from a PR/social media perspective? Obviously, this is the big goal, but also the toughest one to measure. I can just imagine the brainstorm session a few months ago: “I know what we’ll do.

Fashion 60

Fashion Social Media Web Instagram 60

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 I figured, why try to reinvent the wheel?

Newspapers 45

Newspapers Tourism Measurement Community 45