PRSay

AUGUST 4, 2021

Organizations that communicate early with their employees, anticipate and manage change fatigue, and follow a change-management model will be more successful during this transition. Clearly communicate with employees early and often. Employees with high stress also perform 5 percent worse than the average employee.

Communications 157

Communications Employee Transportation Energy 157

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. You’ve got to have a strategy, pick KPIs and metrics, find the best sources of data, and then get all of it approved by everybody who matters. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see.

Measurement 98

Measurement Communications How To Survey 98

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. Dates: April 5 – 7, 2020. A comprehensive, graduate-level program created to address universal marketing pain points. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 2, 2024

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. Organizations need long-term strategies for hybrid work.

Trends 94

Trends Employee Leadership Training 94

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The same level of scrutiny, or perhaps more, is required when working with generative AI. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Onclusive

JUNE 28, 2022

Today, top-level executives are looking for integrated marketing communications measurement. With advanced technology and metrics offered by solutions such as Onclusive, everyone in your organization can see how communications efforts contribute toward business objectives and impact revenue in a measurable, quantifiable way.

Measurement 195

Measurement Data Social Media Analysis 195

PR in High Definition

AUGUST 31, 2022

Although the amount of people working from home had been rising steadily for some time, homeworking has more than doubled over the past two years compared to pre-pandemic levels. Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. was deafening.

Internal 62

Internal International Communications Exercises 62

Stern + Associates

FEBRUARY 22, 2023

As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. With an eye toward the future, there are five key external tech communications elements that technology brands can implement and build upon today to put themselves in position to garner media attention.

Communications 62

Communications Technology Software Resources 62

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years.

Storytelling 129

Storytelling Communications Survey Case Study 129

Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Your strategy determines whether the fire continues to escalate or if it will be put out quickly. Your strategy determines whether the fire continues to escalate or if it will be put out quickly.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Onclusive

APRIL 8, 2020

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics that may actually erode their credibility. Who is my target audience?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

JULY 31, 2017

Every marketing approach will differ depending on a brand’s line of products and desired consumer base, but the same strategies can help you mesh email and social media to more successfully grow your fan base. Personalize all communication. Email leads to social, and social leads to email. Prioritize Your Call to Action.

Strategy 215

Strategy How To Social Media Consumer 215

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. Each high-level capability is broken down into 11 capabilities, that are then split into 37 sub-capabilities. Communication Capabilities 1. To identify and address communication problems proactively 3.

Tools 115

Tools Publicity Ethics Google 115

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. over 2022 levels.

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This guide is written to assist in every aspect of crisis communication. What is crisis communication? Why do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

NOVEMBER 16, 2022

However, the list seems flawed on many levels. So, I asked five social media professionals right here in Minneapolis what they think the top 5 skills social media pros need in 2022–here’s what they had to say: Giuliana Clanin, associate director-social media, Life Time. Super confused right off the bat. Analytics.

Social Media 174

Social Media Media Analytics Data 174

Critical Mention

SEPTEMBER 3, 2019

Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. . Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Leverage Multiple Media Channels.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Update your communications plan.

Crisis Communications 90

Crisis Communications Crisis Measurement Communications 90

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Onclusive

NOVEMBER 29, 2017

The second largest annual conference from the Content Marketing Institute, ICC 2018 is the one content strategy event specifically designed for marketing practitioners. International Association of Business Communicators (IABC) World Conference. Dates: March 20-22, 2018. Location: Las Vegas, Nevada. Hashtag: #IntelContent.

Conference 210

Conference Content Marketing Marketing Education 210

Solo PR Pro

JANUARY 3, 2023

We asked two solo PR pros — Doug Levy of Doug Levy Communications and Susan Stoga of Carson Stoga Communications — to share their tips for handling non-paying clients and for preventing the situation before it happens. A 5-Step Process for Crafting Compelling Stories. Stories are an essential part of how we communicate.

Blogging 91

Blogging Small Business Tools Journalism 91

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What is your view of the societal or business opportunity for public relations and management communications? Connect with Liz | LinkedIn | Twitter.

Mobile 142

Mobile Meeting Course LinkedIn 142

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory.

Video 87

Video Publicity Marketing Analytics 87

NewsWhip

NOVEMBER 22, 2023

Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Konnect Agency

MARCH 31, 2020

. #1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking.

Communications 69

Communications Crisis Communications Crisis Social Media 69

5W PR

JANUARY 29, 2023

According to research , the pet industry media around the world started spending over $2 billion on marketing campaigns in 2021, however, only around 5% of that was strictly intended to fund social media marketing campaigns. Influencers across social media platforms tend to have very committed followers, and that includes petfluencers.

Brand 88

Brand Branding How To Social Media 88

Cision

SEPTEMBER 8, 2015

If you read a lot of market and communication case studies, you might come to the conclusion that the only effective businesses in the digital space are big businesses. Of course all small- and medium-sized businesses aren’t alike, but at a very basic level we’ll assume that they need to use digital that is: Affordable.

Communications 120

Communications YouTube Pitching Pinterest 120

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 97

Survey Media Relations Corporate Communications 97

Shift Communications

JANUARY 12, 2017

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. As the strategies have developed over time, it has become harder for the masses to recognize the differences between the two. here on the SHIFT blog.

Strategy 60

Strategy Publicity Media Relations Social Media 60