PRSay

FEBRUARY 14, 2019

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Thought leader” — as Matt of Superior, Colo.,

Writing 141

Writing Storytelling Reputation Social Media 141

PRSay

FEBRUARY 19, 2019

Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Sometimes you have to write even when the muse isn’t cooperating.” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Writing 126

Writing Storytelling Blogging Strategy 126

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148

Writing Storytelling Data Analysis 148

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

NOVEMBER 29, 2015

The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. Techniques For Effective Business Communications.

Writing 60

Writing Storytelling Training Education 60

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

PRSay

JANUARY 29, 2024

With a background in agency work, speechwriting and improv theater, he now coaches leaders to be storytellers in their speeches, presentations and meetings. Top of the list: Write a manifesto about your leadership values. In his January column , Biesenbach proposed some New Year’s resolutions for budding leaders.

Energy 125

Energy Leadership Meeting LinkedIn 125

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. Believe it or not, there is a method to the storytelling madness of “The Bachelor.”

Communications 161

Communications Storytelling Film Training 161

PRSay

FEBRUARY 16, 2024

Commissioned at the school Commandant’s request, these groups aimed to better understand any potential training gaps between the MCF course and real-world fleet and field expectations and requirements at duty stations worldwide. military operating environments. military operating environments. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

PRSay

APRIL 14, 2023

“Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?” Just the other day, I heard myself say in a PRSA webinar, “If you can’t write better than a robot, then you’re in the wrong business.” Plus, those who used AI in writing produced better messages. Turns out I was wrong.

How To 136

How To Writing Study Training 136

Tough Sledding

DECEMBER 20, 2019

But I know I can’t give up writing. In fact, before I joined Kent State, I was a PR professional and storyteller for 16 years. And while at Kent State, I trained students to become storytellers, most of whom have become successful PR professionals. I know how to do this.

Storytelling 28

Storytelling Enterprise Travel Training 28

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

Ethical Voices

JUNE 12, 2023

What I offered instead was this process that I developed of sitting with them in messaging strategy sessions that were really collaborative in nature, but along the way building the trust with the organizations by doing trainings and coaching. The trainings we provide are media relations 101, how do you put together talking points?

Ethics 69

Ethics Storytelling Communications Training 69

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers.

Tools 138

Tools Communications Storytelling Newspapers 138

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. Media training. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

The Hoyt Organization

SEPTEMBER 8, 2023

The Issue Of Human-Machine Writing Convergence A concern that has arisen with the advent of AI in public relations is not just the fear of machines replicating human writing. It’s the reality that humans are gradually adapting their writing to match that of machines. Retaining this balance is essential.

Publicity 93

Publicity Ethics Analysis Data 93

Stern + Associates

NOVEMBER 4, 2022

When I lead presentation training, I advise people to divide the room into thirds and look to each point throughout the talk. Practice storytelling. If there is a key stat or point I want to remember to tell, I’ll write it down on a paper or have bullets on a screen. Look to the audience for reassurance.

Energy 103

Energy Conference Hotels Storytelling 103

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Secondly, that they must constantly train to acquire new competences matching the pace of digital evolution. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Communications 107

Communications Storytelling Analytics Web 107

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. Blog Brand Storytelling' It should also stop beating down its dissenters; they’re the ones who will make them better.

Storytelling 323

Storytelling Training Resources Brand 323

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60

PRSay

FEBRUARY 26, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Approach improvised remarks with a three-part structure: State the problem, describe the solution and then summarize its benefits. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 134

Publicity Journalism Storytelling Survey 134

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Insert meme of men on a train looking at newspapers here.) Storyteller. Guest Post by Matt LaCasse.

Technology 100

Technology Communications Training Newspapers 100

The Hoffman Agency

JULY 16, 2020

The first being, I love storytelling. I’d even love to write a book one day. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. I’m hoping to start yoga teacher training soon. PR spoke to me for numerous reasons.

Storytelling 50

Storytelling Exercises Internal International 50

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. Her experience in journalism certainly helped propel her career in PR, though. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

FEBRUARY 12, 2019

This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Know your boundaries, so “you’re not paralyzed agonizing over whether you’re willing to confide something or not.”. Greg Beaubien is a frequent contributor to PRSA’s publications.

Interviews 66

Interviews Radio Storytelling Writing 66