Remove Creativity Remove Storytelling Remove Training Remove Writing
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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Keeps attention.

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8 Writing Tips I’m Thankful for This Year

PRSay

That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. But comma-jockeying ain’t writing, and the result is some pretty tepid prose.

Writing 197
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Image: Via Pixabay, Creative Commons CC0.

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The Best Piece of Writing Advice You’ll Ever Need

PRSay

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 138
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Writing/Editing of Miscellaneous PR Assets.

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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195
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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 148