ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Just last month on Sept. Why youth engagement matters? .

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Similarly, speaking engagements, contributed articles, and other thought leadership platforms are crucial to showcasing an adtech brand’s perspective on industry issues and trends.

Publicity 203

Publicity Marketing Advertising Advertising 203

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

PR 20/20

NOVEMBER 23, 2020

It’s a trend we don’t see scaling back anytime soon. Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Technology: Optimize your tech stack. There’s a plethora of technologies available. This year, the world changed.

Technology 73

Technology Strategy System Storytelling 73

Presspage

MARCH 15, 2023

At Presspage, we are generally interested in everything that could potentially deliver value for our customers, but wary of riding empty trend waves. So when ChatGPT released its API - late February 2023 - we tested the waters. What struck us immediately, was the ease of use and its almost human sense of language.

Technology 78

Technology Creativity Storytelling Communications 78

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. This trend will only accelerate as search engines become ever more intelligent.

Video 88

Video Trends SEO Marketing 88

PRSay

NOVEMBER 15, 2023

But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling. We don’t feel like we’re quite there yet.

Employee 127

Employee Internal International Storytelling 127

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. They’re based on the experience and direct observation from people at all staff levels.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. As storytellers, we’re taught to show, not tell. Not every sector is exciting or accessible, especially in B2B technology. Analyze trends and note how the business conforms to them.

How To 310

How To Transportation Software Employee 310

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. This innovation is less technological and more creative. Virtual events that go beyond presentations and roundtables.

Trends 130

Trends LinkedIn Video B2B 130

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits.

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

DECEMBER 8, 2014

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Why Your Brain Loves Good Storytelling.

Storytelling 76

Storytelling Resources Web Journalism 76

5W PR

AUGUST 14, 2023

It’s a strategic discipline that requires understanding audiences, effective storytelling , and navigating complex communication landscapes. PR is strategic and requires understanding audiences, storytelling, and navigating complex communication landscapes.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

DECEMBER 21, 2018

Influencer marketing is on the rise, and here are five trends that every marketer should know if they want to stay ahead of the game: Micro-influencers have a big impact. Storytelling is powerful. Influencer marketing is all about storytelling. Seeing how this trend develops will definitely be interesting! With over 1.5

Trends 68

Trends Marketing Storytelling Construction 68

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. The post PR Looks At Content Trends For 2017 appeared first on Crenshaw Communications. Content will be automated. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. [By Alex Hoag].

Trends 105

Trends How To SEO Google 105

Beyond PR

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Those who want to stay ahead of trends pay close attention. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. The theme for this year’s conference is “Think Forward” and provides and an eye toward the latest trends, solutions and ideas. The 2019 conference will explore new challenges and opportunities facing the communication profession. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

AUGUST 3, 2023

Platforms like Snapchat and TikTok have capitalised on this trend by offering consumers a seamless vertical video experience, allowing friends to communicate across the platform using only a vertical video format. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

Bianchi Biz Blog

JUNE 12, 2023

It is in this context that embracing the podcast trend as an internal communication tool can revolutionize the way automotive suppliers connect with their teams. Captivating Storytelling: One of the greatest strengths of podcasts lies in their ability to captivate and immerse listeners through compelling storytelling.

Employee 77

Employee Automotive Storytelling Internal 77

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing.

Communications 109

Communications Storytelling Analytics Web 109

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics.

Publicity 93

Publicity Ethics Analysis Data 93

Onclusive

MARCH 8, 2018

Machine learning and AI can already help us examine Power of Voice, spot trends, find new voices that resonate with your audience, identify conversations in real-time and see the topics that matter to your audience. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2 McKinsey & Company).

Case Study 170

Case Study Engineering Measurement Big Data 170

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63