Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Agencies and clients alike need to be monitoring current trends in the industry. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

RH Strategic

JUNE 23, 2015

We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology).

Infographics 40

Infographics Media Technology Trends 40

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Just when you thought you had all the public relations tech tools you need, fresh innovations come along.

Tools 147

Tools Radio Data Instagram 147

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. And we’d deserve it.

Analytics 60

Analytics Data Analysis Technology 60

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. ” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. It’s imperative that businesses continuously adapt to evolving marketing trends. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. It’s imperative that businesses continuously adapt to evolving marketing trends. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Coder.

Marketing 40

Marketing Mobile Engineering Technology 40

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. We originally published a blog in 2015 listing 40+ inbound marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. Take a pride in your work.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Visual storytelling is worth a thousand words: Use it to simplify complex information. infographic. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. At GE, Kellner operates with a similar philosophy.

How To 111

How To Transportation Content Marketing Healthcare 111

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59