Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Millennials had a lot to say about leaders they don’t like.

Ethics 177

Ethics Social Media Leadership Interviews 177

PRSay

NOVEMBER 1, 2023

Over the next few weeks, PRsay will post Q&As with several of the thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. What inspired you to pursue a communications career related to athletics instead? After delivering the PRSSA Keynote on Oct.

Sports 77

Sports Ethics Television Storytelling 77

ReimaginePR

DECEMBER 8, 2014

There was a backlash: Some in the class made their displeasure known and the assignment was shared with a reporter at The Toronto Star who contacted Kent Womack, the professor. This is the school responsible for turning out our business leaders. Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend.

Storytelling 323

Storytelling Training Resources Brand 323

Flack's Revenge

OCTOBER 27, 2021

Those who want to stay ahead of trends pay close attention. An article I saw a while back inspired this topic. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It has its innovators, leaders and followers. But what about enterprise tech?

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

Those who want to stay ahead of trends pay close attention. An article I saw a while back inspired this topic. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. It has its innovators, leaders and followers. But what about enterprise tech?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Stern + Associates

NOVEMBER 16, 2023

million children who were murdered. A captivating and powerful storyteller , one of Friedman’s central messages is that prejudice coupled with violence destroy both the victim and the victor. Securing the Future by Honoring the Past Remembering is important to Friedman, and she feels her legacy must speak for those who cannot.

Survey 62

Survey Groups Storytelling System 62

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. There are always ways to unearth and craft stories that will interest and even inspire. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Fiercely self-aware and independent, Arya Stark knows who she is and what she wants. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. It will inspire confidence with media and create credibility for the brand. As part of our strategy, we went after market leaders like Dropbox and Hightail. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

JANUARY 25, 2020

That business leaders never want to talk about the ugly parts, isn’t new. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

Storytelling 117

Storytelling Examples B2B Chemicals 117

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

But what does it really mean, and which qualities make a successful thought leader? What qualities make a successful thought leader? A true thought leader doesn’t just talk. Often a company leader has the kernel of an interesting idea, but can’t quite articulate it in a way that’s meaningful.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Wondering how to attract more attention, listeners – and sponsors? View the podcast marketing PR press release.

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Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Wondering how to attract more attention, listeners – and sponsors? View the podcast marketing PR press release.

Case Study 59

Case Study Study Video How To 59

PRSay

OCTOBER 29, 2019

Are you wondering how to appeal to audiences who have already seen what you’ve produced? Have no fear, the folks at SNL can serve as your inspiration. By featuring two guests who had spent recent weeks in the news, SNL created a reason for new viewers to tune in as well as a fresh way to draw back regular fans. Take the Oct.

Television 94

Television Writing Storytelling Video 94

wiredPRworks

MAY 23, 2022

17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. To celebrate 17 years, here’s a 2022 version of this post updating subject matter expert to thought leader. When did you join LinkedIn?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 18, 2019

2) I help our executives and sales leaders convince their audience why they should trust our firm to manage their assets.”. 2) I help our executives and sales leaders convince their audience why they should trust our firm to manage their assets.”. 22) “I am a storyteller and I look out for people.”. 8) “Consult, coach, teach.”.

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Employee Print Writing Survey 147

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. With 43 million episodes to download, engaging with listeners is more important than ever. in only three years.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. This is a post script to my recent essay on the future of PR.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Check out these “ wacky entrepreneur stories to inspire you ” from Inc. Who would have thought that a rift between friends could be a big story in Inc. A company can set itself apart by speaking in a distinct brand voice. Is it humorous? Down-to-earth? Aspirational or emotional? Tell a story. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Cision

JANUARY 19, 2017

She is also the author of From Unknown To Expert , a step by step framework to help entrepreneurs develop effective PR and social media strategies to become thought leaders and influencers in their industries. What I’ve come to realize, particularly in the past few years, is people are inspired by the stories of others.

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

Our advice: Anything a CEO or other leader can employ to humanize them to an audience is positive, but it helps to vet potential stories with a PR team ahead of time for potential landmines. Take Casey Affleck’s approach to recognizing those who came before. Despite what you hear, it’s not all party, party, party.

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Publicity Film Healthcare Storytelling 120

ImPRessions - Crenshaw Communications

JULY 5, 2017

But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. And, voila !

Brand 136

Brand Branding Comparison Storytelling 136

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. With 43 million episodes to download, engaging with listeners is more important than ever. in only three years.

Strategy 40

Strategy Case Study Marketing Energy 40

PR 20/20

SEPTEMBER 17, 2019

Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. Experiential storytelling. I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. What work activity is more meaningful than that?

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Conference Marketing Case Study Content Marketing 97

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

Prohibition

JUNE 27, 2023

This social media channel has become particularly popular among Gen Z, who make up a significant portion of its user base. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. It’s something we’ve been talking about for years, and I’m glad to share the vision here. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

ReimaginePR

APRIL 21, 2015

So, let’s say you want to be a better Boy Scout Leader…. Whether you’re a Scout Master, or a CEO, or an uncaring barbarian named Cleveland who hasn’t sent me an alimony check since the divorce, if you want to succeed at marketing everything there are ten essential qualities you have to practice and master. Okay, that’s your big idea.

Storytelling 120

Storytelling Local Leadership Internal 120

Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. But where does it come from? Those infamous words were allegedly uttered by P.T. Barnum, a legendary showman and circus director. Although it’s difficult to verify that it was P.T.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. We find inspiration in life, work and relationships. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic. No one tells it like it is like Swift.

Leadership 177

Leadership Storytelling Viral Banking 177

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Who Are You Writing For? Become a Storyteller. How do you write a great press release?

Writing 52

Writing Product Launch Storytelling Pitching 52

PR in High Definition

JUNE 20, 2019

Rather than a marketing campaign to a group of prospects who are similar (because of industry, size, need etc), or an approach through a certain communication channel, ABM aligns marketing tactics with sales goals and picks off prospects that require special attention. We are gathered here together…. Do you, PR, take ABM, to have and to hold?

Banking 48

Banking Course Storytelling B2B 48

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. In an environment allowing people to be who they really are, they will outperform. Here are the highlights.

Leadership 55

Leadership Employee Airlines Construction 55

Waxing UnLyrical

OCTOBER 24, 2016

A Jersey girl who’s been in PR for 12 years, Dinean and I “met” years ago… and then reconnected when I launched SPRV. Introduce yourself – who are you and what do you do? I am obsessed with storytelling. Who inspires you? Why do you care about Social PR? Remain a student. Be fearless.

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Nonprofit Banking Education LinkedIn 40

PR 20/20

SEPTEMBER 14, 2018

Every day, I’m inspired to learn from my colleagues, clients, industry peers … I learn a lot about life from my two-year-old son, too. change agent : a visionary who looks beyond, brings vision to life, and successfully champions ideas forward. Some notes to inspire change agents below. “I Some would call them visionaries.

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Enterprise Agency Creativity Print 46

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” I guess my parents knew best and I didn’t get the pony. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251