Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Include videos but keep them short. Include videos but keep them short.

Infographics 153

Infographics Travel Product Launch Video 153

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Energy Retail Product Launch 116

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Newsfile

JULY 18, 2023

Summer Press Release Topics There are so many different summer topics that you can get ideas from to write a press release announcement. Actually, you can align your press release writing with any of the following summer themes, including writing a press release for an event. You can use images with vibrant colours.

Examples 52

Examples Product Launch Writing Travel 52

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Prohibition

FEBRUARY 2, 2024

Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. In the video, KitKat encourages people to write ‘Have a break, and then…’ followed by its question. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Meanwhile Google currently offers Gemini Pro in Bard. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. Download our free Product Launch tip sheet. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Social Media 79

Social Media Strategy Media Reputation 79

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. And I do very little video on my blogs and social media channels because I am not convinced that people want to see my face that much.

Blogging 282

Blogging Case Study Social Media Instagram 282

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Once you’ve finished writing your release, it’s time to send it out to the world.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. This new feature allows group owners (initial testers of this feature) to host an online viewing party of either a live video or an existing one. A LOT of community engagement.

Facebook 177

Facebook Community Advertising Advertising 177

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 59

Writing SEO Google Local 59

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. BB: Video or phone interview? ES: I’d rather do video if possible. I think it helps to be short and to the point.

Pitching 79

Pitching Financial Video Product Launch 79

Communications Conversations

APRIL 17, 2015

I realize everyone is writing about Periscope and Meerkat right now. Livestreaming product launches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. Some brands still over-think video. Assistants.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

OnePitch

JULY 12, 2022

If I spent all day looking at those, it would literally take me all day, and I wouldn’t be able to write anything. That’s like a really easy way to get me to agree to try your product out or to write about it. I prefer to know when a launch is happening, when the embargo is lifted. Its’ not the day yet, no.

Pitching 52

Pitching Product Launch Writing Course 52

OnePitch

MAY 3, 2022

What He Writes About. [00:02:10] Yeah, I just want as possible to be straight, on the point of what the news is, what the product launch is, what the raise is, etc., I think with a lot of crypto journalism, there’s lots of yeah, there’s constant product launches and constant raises and stuff like that.

Banking 52

Banking Product Launch Pitching Interviews 52

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing. Instead, consider exploring an exploding medium like video.

Trends 57

Trends Marketing Software Video 57

Cision

APRIL 7, 2017

What’s their writing style, what’s their background, is there a common thread in their articles? Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product. Talk about rags to riches.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Solo PR Pro

NOVEMBER 1, 2016

And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable. Production Schedule. For more information on contracts, grab your free copy of our most popular resource, Get It In Writing. are you handling the posting?

Product Launch 40

Product Launch Interviews Print Writing 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Whether it’s a story pitch, new product launch or other initiative, the PR strategist must think like a journalist.

Airlines 120

Airlines Exercises Fashion Print 120

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Back to the apartment, I bought some books from a WeChat store, watched a few videos in a Mini Program, chatted with my family and scrolled my friends’ posts on Moments until bedtime. What a day!

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. It’s photos, graphics, GIFs, memes and video. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

Prohibition

JANUARY 14, 2022

Will you send out written statements or release video footage? Media contacts – These are the journalists and bloggers who will write about your business. There are people who are already familiar with your brand or product and have a large following of their own. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62