Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past.

Media 68

Media Leadership Product Launch Television 68

Cision

DECEMBER 16, 2015

If DIY-ing your own press releases , media pitches and PR management isn’t an option for your brand, it’s time to start looking at other options. Click here for the free PR Starter Kit! Maybe you just need someone to write press releases for you. Can you show me examples of the results you’ve gotten?

How To 120

How To Interviews Pitching Creativity 120

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. Lead media release.

Media 120

Media Television Video Print 120

Cision

JULY 13, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. For example: be prepared with low price items to offer bloggers a package for their time, some food product and a gift card to help them buy the ingredients they need for a recipe creation.

Pitching 233

Pitching How To Real Estate Twitter 233

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. AAOS seized the opportunity with their press release Back-to-school: How to keep kids’ spines healthy and happy.

Banking 62

Banking Retail B2B Writing 62

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2017

This season, public relations teams everywhere can collectively cringe over a cornucopia of questionable PR moves resulting in bad press. But for every example of a negative story, there’s a good takeaway to incorporate into our professional lives. Bad optics follow Mnuchin and wife.

Study 195

Study Groups Reputation Twitter 195

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Best time to release a bad news story.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Communications Conversations

JUNE 14, 2018

First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did. Journalists, reporters, bloggers are not getting news from press releases put out on the wire anymore. A great example was a connected worker release we did several years ago.

Communications 83

Communications Public Affairs B2C B2B 83

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MARCH 8, 2017

For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. Get the attending press list from the event organizer and invite press to come see it.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial! Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

JULY 31, 2018

Yet it is happening, and there’s another example: FiscalNote is a five-year-old startup, that’s raised $50 million in funding to date according to its press kit, and just announced its intent to acquire CQ Roll Call from The Economist Group. To understand why this, make sense, you must understand these two businesses.

Publicity 60

Publicity Software Government Content Marketing 60

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

MAY 14, 2019

For example, the company uses domain authority (DA) through an integration from Moz, which serves as a reasonable proxy for the quality of the publication. For example, if someone reads a product review about your product in a third-party blog, closes the article and then visits your company website the next day, how would you know?

Case Study 117

Case Study Software Data Web 117

Doctor Spin

DECEMBER 21, 2023

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. For example: be prepared with low price items to offer bloggers a package for their time, some food product and a gift card to help them buy the ingredients they need for a recipe creation.

Pitching 66

Pitching Real Estate How To Twitter 66

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? Just take that paper press kit and put it online, and voila! Some examples include: Awards won.

Media 120

Media Trade Shows Print Advertising 120

PR Fuel

MARCH 17, 2020

Some earned media examples include news stories about your grand opening or an award your business won. Other earned media examples might be reviews or recommendations given by third parties not connected to your business. For example, you might put up a recipe for “Town’s Best Barbecue Sauce” on your blog.

Publicity 70

Publicity Small Business Advertising Advertising 70

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Press Releases Are Old News. Yes, people still use press releases. Media Kits Are a Must-have. Media release.

Reputation 120

Reputation Brand Branding Product Launch 120

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. What works well for a press release may need to be presented differently on social media or in a blog post.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ZudePR

JANUARY 26, 2016

For example, it could be to beat your competitor. But have you ever read a PR company industry press release? For example, announcing a new business win? It’s more about ethics ( theory, with practical examples) than the wide-ranging topics covered in this blog post. Don’t make it too long either.

How To 65

How To Meeting Creativity Agency 65

Communications Conversations

AUGUST 31, 2018

Patiently waiting for the death of press releases and media kits. As a former reporter who deleted dozens of press releases a day and threw out every single media kit and desk drop she ever received, it frustrates me that our industry continues to crank them out in such high volumes without much, if any, strategy behind them.

Media 112

Media Journalism Report Video 112

Buzzstream

DECEMBER 17, 2020

For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. For example, while conceptualising an interiors piece, the obvious angles to target are styles (Farmhouse, Boho, Contemporary etc.), Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

Solo PR Pro

MAY 10, 2022

For example, are you going to publish a press release first? Create digital press kits. This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Provide original reporting and data?

Pitching 58

Pitching Media Journalism Data 58

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Bad Pitch Blog

JUNE 1, 2009

It’s simply another example of some bad seed who wants to make a quick buck off someone else’s smartness. Brodeur joined the company as its COO, where he assumes the kit and kaboodle responsibility for corporate strategy, marketing, sales, biz development and ops. To which his response has been: “Nuttin’ but a cheap wannabe!”

Pitching 43

Pitching Social Media Twitter Corporate 43

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Once you have an infographic it’s highly recommended to accompany in your wire release. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

FEBRUARY 26, 2016

It was critical to beat the competition to the press. Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. But, with all these various forms of media comes the challenge of digital publishing and delivering these massive files to the press.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

MaccaPR

MARCH 7, 2016

News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site. Chances are you’re already executing a robust content marketing strategy (if not, let’s talk), so why is your brand’s newsroom populated only with press releases?

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Once you have an infographic it’s highly recommended to accompany in your wire release. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

JULY 17, 2015

According to PRSA, they first began their diversity awareness more than 20 years ago and have since achieved many significant milestones to encourage acceptance and celebrate inclusion, including: Development of a Diversity Tool Kit ® for PR professionals. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report.

Agency 40

Agency Report Training Leadership 40