Beyond PR

NOVEMBER 3, 2016

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice.

Brand 40

Brand Branding Twitter Reputation 40

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

PR for Anyone

FEBRUARY 6, 2024

She has been widely recognized as a business leader helping women move from surviving to thriving in the workplace and is the Founder/CEO of the Leap Community – where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

5W PR

JANUARY 24, 2024

How UGC Benefits Health and Wellness Brands User-generated content (UGC) has become a powerful tool for health and wellness brands , fostering authenticity, community engagement, and trust among consumers. User-generated content is created by individuals who are not professionally associated with the brand. What is UGC?

Brand 78

Brand Branding Community Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. When that happens, it can wreak personal and professional damage. It’s even worse when a brand ignores the context.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

So how can PR teams secure podcast opportunities for their brands? For example if the founder of the brand you’re pitching has an interesting story or point of view, you can target entrepreneur podcasts like “This Week in Startups” or “The Entrepreneur Way.”. Consider your client’s personality, too. Do your research.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. If you can’t fit in a whole session before the upcoming media interview, make sure you have a one sheet-with interview tips/tricks to review prior to meeting with the reporter. . Wondering what to do between now and then? Study the briefing doc.

Interviews 322

Interviews Media Media Training Meeting 322

The Proactive Report

OCTOBER 30, 2023

TIP: Talk to ChatGPT as though it were a real person or co-worker. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. I recommend shying away from personal pictures too. That happened as well early in Covid, the news anchors were on with all of their personal pictures behind them. For a refresher on your brand, watch this video on How to Get Publicity with Branding. So that is this week’s PR tip.

Interviews 130

Interviews Video Film Industry 130

Agility PR Solutions

FEBRUARY 9, 2022

Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors such as technological growth and shifting attitudes towards companies as personalities. Your business needs to have […].

Publicity 162

Publicity Brand Branding How To 162

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. While many elements are the same, there are some key differences to consider when developing a panel that will be hosted online as opposed to in-person. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Here are some tips to both landing media interviews and making sure they’re successful. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. 5 Effective Tips For Replying To Negative Reviews 1. Monitor Comments & Prioritize Responses Based On Severity Social listening lets you know conversations taking place around your brand and products.

Policies 97

Policies Construction Reputation Privacy 97

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Listeners will get inspiration from others’ success stories and gain helpful tips on how to keep their startup thriving. . The goal is to provide tips and strategies on how to succeed and face challenges that may arise when starting a business. .

Agency 401

Agency Interviews Education Television 401

Agility PR Solutions

APRIL 18, 2023

Marketing personalization changes everything—from the offers you present to the way you communicate with your prospects, personalization is a complete mental reframe. And in 2023 and beyond, personalization is key to establishing a strong brand identity.

Consumer 85

Consumer Marketing Brand Branding 85

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Watch this week’s PR tip here and/or read the transcript below: Transcript. It’s Christina with this week’s Free Publicity Friday PR Tip. So that is this week’s PR tip.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. By exploring social or personal initiatives, you create more opportunities. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. They happen when we set up back-to-back in-person meetings between an expert and carefully selected reporters who find his story particularly relevant. In this way, in-person chats are invaluable. for a short time.

Media 207

Media Meeting Interviews Film 207

Konnect Agency

APRIL 24, 2024

Drawing from our experience in event management, we’ve compiled five top tips to guide you through the planning process and ensure your event’s success. Are you aiming to generate media coverage, increase brand awareness, drive sales, or foster customer loyalty?

Product Launch 52

Product Launch Transportation Measurement Examples 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Remote PR Jobs

SEPTEMBER 25, 2023

Practitioners have become interested in the personal and professional gain it offers. Smaller experience will help students develop personal brands and also look great on their résumés. Here are a few tips that should make launching a freelance PR business a little easier. Remember, practice makes perfect.

Nonprofit 100

Nonprofit Writing Local Training 100

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you. So that is this week’s PR Tip. Hi everybody.

How To 234

How To Brand Branding Financial 234

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

5W PR

JANUARY 16, 2024

They’re looking for personalized journeys, open communication, and a sense of belonging within the larger market of oral health. Personalization The first element of a true connection with consumers lies in personalization. Gone are the days of one-size-fits-all solutions.

Industry 78

Industry Education Consumer Ethics 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Here are some top PR tips for scoring top broadcast stories. You may be able to use a current topic in the news cycle for your client/brand, but bear in mind that a spokesperson must be ready to open their schedule for a segment on short notice. You can even personalize your note and mention their latest segment in your email.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. It’s not surprising that marketers and brands are eager to connect with celebrity creators and those who are rising stars.

Creativity 156

Creativity Meeting Advertising Advertising 156

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. It removes the friction and uncertainty reporters encounter when dealing with an unknown brand or publicist. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations.

Media 253

Media Pitching Report Media Relations 253

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 96

Storytelling Brand Branding Consumer 96

5W PR

JUNE 23, 2023

Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community. In particular, newer brands are turning to TikTok as a platform to establish themselves. Chappelle collaborates with a number of hair care brands. Brands such as Beachwaver Co.,

Brand 88

Brand Branding Video Community 88

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78

PR for Anyone

MARCH 28, 2024

With my tips, your kitchen will be shining brighter than ever before. They’re notorious for collecting dirt and grime, but with a bit of rubbing alcohol and a sock, you can have them looking brand new in no time. Now, let’s delve a bit deeper into the wonders of baking soda.

Chemicals 130

Chemicals System Course Tools 130

ImPRessions - Crenshaw Communications

MAY 8, 2019

This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. Brands are already gearing up to use smart speakers for voice search optimization. Other marketers are embracing voice as an accessible way to deliver immersive brand experiences.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Here are some tips for avoiding the difficulties that can come with an expectations mismatch. . In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Walk away from any PR person who tells you they can guarantee earned media coverage. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

AUGUST 28, 2017

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Many brands do offer partnerships to fashion bloggers, but most do so with the top bloggers in the U.S.

Fashion 236

Fashion Pitching How To Real Estate 236