ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Still, according to industry experts, the era of CTV expansion and fragmentation is coming to a close.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. The more you know about your customers, clients, employees, and competitors, the better your planning will be. TIP: Talk to ChatGPT as though it were a real person or co-worker. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Biotechnology Case Study Leadership 370

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic. Or do they?

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Executives who are subject-matter experts can share relevant insights on business happenings. Personal/Lessons Learned. Here are five of the most common. Traditional Trend Piece. Service Content. Opinion/Contrarian Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. We work with many technology companies who partner with well-known brands, so one way to shortcut a lengthy response is to cite a positive outcome in a customer situation (e.g., Wondering what to do between now and then?

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Your LinkedIn profile is representative of your brand. Go beyond a resume . Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Banking Infographics 193

PR for Anyone

APRIL 7, 2020

“I'm an expert when it comes to creating stories and getting a message out there.” Christina Daves (01:47- 01:52) How are you taking advantage of video and marketing that can serve as the voice of your brand? You are an expert at something. Be that person that's always pushing out a valuable message to help people.

Marketing 279

Marketing Training Technology Video 279

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

For most, it’s a huge personal and professional achievement that marks a heady time. For most, it’s a huge personal and professional achievement that marks a heady time. While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Influencers who resonate with a specific segment help brands stay relevant by cutting through the digital noise. And adding influencers to the mix can boost those PR efforts exponentially. .

B2B 191

B2B Social Media Radio Fashion 191

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. What do the responsibilities of PR really entail, though? later as our roles evolve. “PR Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The best PR professionals know what journalists are planning before they actually publish the piece. Building it to ensure a long-lasting relationship is the real trick.

Media 333

Media Pitching Report B2B 333

PR for Anyone

SEPTEMBER 8, 2021

I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Know who is interviewing you. This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

Reputation Us

OCTOBER 16, 2023

Even larger companies like General Electric and Procter & Gamble keep a close eye on these reports, as a negative evaluation from such reputable sources can significantly impact their brand image and sales. This may include industry-specific forums, niche review sites, industry awards or endorsements from recognized experts.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

Remote PR Jobs

JANUARY 31, 2022

“I want to be quoted as an expert in [insert outlet here].” While it’s easy to retort, “well, ARE YOU an expert?” They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Think, Act Like an Expert.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Office employees have been thrust into remote work, and many are using personal devices for business communications. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

PR for Anyone

JUNE 22, 2021

Think about what topic you are an expert on and then think about how it can help those watching. Think about what topic you are an expert on and then think about how it can help those watching. PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Free PR Interview Transcript. Thanks for being here.

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. Do they see interviews, media, articles featuring you as the expert? It’s time to separate from the crowd and be seen as the expert you are. I know many of you are afraid to niche.

Industry 130

Industry Social Media Google Training 130

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

We’ve always felt that in-person sessions are best, but since the pandemic began, we’ve adapted to a new reality. So as long as most people aren’t meeting in person, virtual sessions make all the sense in the world. Any company can benefit from media training , but it’s particularly important for one that is new to public relations.

Media Training 334

Media Training Training Media Interviews 334

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 370

Training Media Training Reputation Crisis Communications 370

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you. It’s s dicey question. PR FOR ANYONE. Hi everybody.

How To 234

How To Brand Branding Financial 234

ImPRessions - Crenshaw Communications

MAY 11, 2022

Having a company leader or subject-matter expert speak on a stage is a strong way to drive visibility; there’s really nothing like it, and once started, the speaking gigs generate their own momentum. Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility.

Conference 156

Conference Privacy Advertising Advertising 156

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do?

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. I know for me, I regularly gain clients because of video content I put out. People love it. They expect it.

Video 130

Video Strategy YouTube Interviews 130

Remote PR Jobs

SEPTEMBER 25, 2023

And thankfully, there are tons of industry experts, commentators and hosts out there aggregating all of the content you need to know and summing it up in an hour or less each day, week or month. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners.

Pitching 100

Pitching Interviews Trends Journalism 100

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Consumer health is crucial for public and personal well-being.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. They happen when we set up back-to-back in-person meetings between an expert and carefully selected reporters who find his story particularly relevant. The term is a little misleading, however. for a short time.

Media 207

Media Meeting Interviews Film 207

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 170

Report Local Media Pitching 170

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Knowing what the industry is predicting for the coming months will help you stay ahead of the curve.

Trends 97

Trends Brand Branding Analytics 97

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. That means there’s greater potential for B2B brands to reach an engaged audience of business users. Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

PRSay

JUNE 2, 2021

Word-of-mouth campaign strategy: Encouraging organic conversations about your brand, product or organization by setting a buzz-worthy message in motion through cause marketing, video or other media. Influencer strategy: Leveraging the reach and influence of a celebrity, social media personality or niche expert to share your message.

Strategy 176

Strategy Meeting LinkedIn Communications 176