owned-content 
Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Best practices for reporting ROI.
Ishmael's Corner
FEBRUARY 8, 2021
The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more.
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Business Wire
JUNE 25, 2020
Content is being created for one audience but utilized as the supplement for others. Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story. Yet most companies have not figured out how to connect authentically with audiences through this medium. And this disconnect shows.
Shift Communications
AUGUST 25, 2017
Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content doesn’t always perform as well as it should. The Problem. The Solution. The Application.
Marketwired
MAY 3, 2016
You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Creating and distributing cobblestones from the cornerstone efforts is a smart, sustainable content strategy.
PR in High Definition
AUGUST 16, 2017
Taking PR content and coverage beyond traditional media relations should be high on your agenda to make the most of your marketing spend. To do this, you need to optimise and amplify your earned coverage following the PESO model – paid, earned, shared and owned. Just be careful not to look like you’re keyword stuffing.
Onclusive
JUNE 24, 2020
Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts.
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