Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 186

Crisis How To Brand Branding 186

Cision

SEPTEMBER 11, 2017

Institutional investors also have similar segmentation requirements when it comes to the news they care about — a fund could be focused solely on small-cap biotech firms or mega-cap technology firms. About 45 percent get their news through news portals and 43 percent through company emails.

Banking 192

Banking Newspapers Study Company 192

PR in High Definition

MAY 24, 2023

There has been a huge reaction from education leaders, worrying about such tools being used to help students cheat their way through their studies, or fearing that they will be fed incorrect information. They are using the technology to help them with various work tasks, but have a huge fear of managers finding out.

Google 62

Google Engineering Tools Privacy 62

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. Realizing my best acting role (Seymour in “Little Shop of Horrors”) was behind me, I decided to study communications more broadly for the years ahead. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

Google 84

Google Newspapers Financial Web 84

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

DECEMBER 10, 2018

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” The Discover Leveson website is online archive that consists of a comprehensive, fully searchable and freshly curated educational resource.

Education 60

Education Ethics Journalism Media 60

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. The study suggested that “voices of authority have regained credibility.”

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Maxim Behar

OCTOBER 19, 2022

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. Why are newspapers going away? Host: I had read a study some time ago that television as a phenomenon would disappear completely.

Television 52

Television Wireless Advertising Advertising 52

Solo PR Pro

JULY 5, 2022

That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market.

Agency 97

Agency Trends Marketing Survey 97

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Communications Conversations

AUGUST 11, 2017

And where adoption of new approaches and technologies is the norm. SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. On the other hand, I see a lot of other people working in the new paradigm.

Media Relations 87

Media Relations Media Local Leadership 87

Maxim Behar

APRIL 2, 2023

The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics. they would answer: “A Bulgarian newspaper, please”. It’s 2023, who’s reading newspapers.

Comparison 52

Comparison Newspapers Course Policies 52

NewsWhip

JULY 14, 2020

Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Everyone’s aware that public affairs and communications is not just about influencing MPs direct or getting newspapers to cover your story. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Local Print 120

Mark My Words

JUNE 15, 2018

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. Talk to Us !

Marketing 66

Marketing Survey Study B2B 66

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. And, so the study found that the most important companies and most relevant companies achieve their status by aligning with their stakeholder or their audience needs by taking action and maintaining momentum. My second would be technology. The rise of TikTok | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 29, 2015

It does so through a who’s who list of interviews and case studies from brands big and small. The publication educates farmers about new agricultural technologies. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Local Newspapers or Online Publications.

Writing 52

Writing How To Local Examples 52

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. A cloud technology vendor told me that trade shows were the number one source of leads for his company.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

JANUARY 11, 2024

Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how. What value do you think these new technologies can bring to companies? The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

NOVEMBER 15, 2021

Let him go to court after being charged, of course, the one who made a mistake must bear the consequences, but in modern times, espionage is probably no longer what it was in those years when there was no information and no information from a newspaper read. All this is forgotten.

Newspapers 52

Newspapers Course Government Meeting 52

Beyond PR

SEPTEMBER 11, 2017

Institutional investors also have similar segmentation requirements when it comes to the news they care about — a fund could be focused solely on small-cap biotech firms or mega-cap technology firms. About 45 percent get their news through news portals and 43 percent through company emails.

Banking 45

Banking Newspapers Study Company 45

Communications Conversations

JULY 27, 2015

” The article talked about how digital tools and technologies have made the world a better place to live–but, quite possibly could also lead to a sharp downturn, and potentially the death, of our society. But again, weren’t we pretty connected thanks to media like TV, radio and newspapers before? Rural folks, too.

Newspapers 60

Newspapers Education Social Media Comparison 60

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next.

Reddit 48

Reddit Retail Newspapers Social Media 48