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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. New England created a microsite to defend Tom Brady’s honor and the integrity of the franchise after the Wells Report reignited Deflategate.

SEO 60
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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. New England created a microsite to defend Tom Brady’s honor and the integrity of the franchise after the Wells Report reignited Deflategate.

SEO 60
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Notable Sports PR Misfires in 2019

Ronn Torossian

The New England Patriots were back in the news recently as what’s being […]. As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them.

Sports 259
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Digital health’s potential remains shackled: How can we tackle outdated prejudices through the media?

Agility PR Solutions

According to the first official data for 2022, NHS waiting lists have hit a new high. The number of patients waiting for non-urgent operations in England has now risen to more than 6.1 million, and health bosses are warning that winter hospital pressures risk becoming “whole year challenges”.

Media 142
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How Josh McDaniels Survived Reputation Disaster to Earn a Second Chance

Reputation Specialist Michael Toebe

New Las Vegas Raiders head coach Josh McDaniels. Yet Raiders ownership and new management trusts him. Raiders owner Mark Davis hired Dave Ziegler as his new general manager. He was fortunate that his new, immediate superior (Ziegler) worked with him and knew him well. Second chances are important to celebrate.”

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Mark’s words on LinkedIn – the world cup in Qatar

Mark My Words

Many are considering boycotting the tournament as we continue to embrace new ways of holding public institutions and figures to account. Any complicity with Qatar is now seen as toxic. Even those criticising Qatar’s human rights record find themselves in glass houses.

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In Memoriam: Isobel Parke, APR, Fellow PRSA

PRSay

In 1965, Parke joined the behavioral public relations and management consulting firm of Jackson Jackson & Wagner (JJ&W) in New Hampshire, where she provided invaluable counsel to clients in a wide variety of industries for more than five decades. She later worked at the U.K. Ministry of Education.