Buzzstream

MARCH 31, 2020

Rightly or wrongly, guest blogging has taken a bit of a hammering in recent years. Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . Think of guest posting as another distribution channel. Matt was right.

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

MAY 4, 2021

>>> Looking for a B2B tech PR with expertise and execution? The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Give our services a try. Meltwater acquires social media influencer platform. Try our services.

Tools 100

Tools Survey Pitching Analytics 100

The Resolution Blog

JANUARY 8, 2018

The 20 most engaging types of content. Check out my post to find out how. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! We’ve also speeded thing ups so you can access results faster than ever. This post from Joe Pulizzi totally resonated with me. Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 13, 2022

This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Third-party mentions : 95 (most of which come simply from blogging consistently). Third-party mentions : 95 (most of which come simply from blogging consistently). Onward with the top 13 most popular posts: 13.

Blogging 155

Blogging B2B Software SEO 155

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. And if you haven’t, you need to.

Marketing 40

Marketing B2B B2C Leadership 40

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.”

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Most recently we’ve seen a shift in the sentiment towards the use of AI particularly within the public relations sector. Wider AI adoption in PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. In years past we’ve combined the PR and marketing statistics into a single post. Read the whole post: Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]. 24% said scope creep.

Publicity 144

Publicity Survey Pitching Creativity 144

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Especially in B2B, multiple decision makers from multiple departments, including procurement and IT, weigh in on any given decision. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Real persona assembly takes time and prep work, and here are two reasons why most miss the mark: 1.

How To 120

How To Tools Exercises Viral 120

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Demand generation content marketing for B2B high tech industry. Want to make Instagram your most effective channel? Seth’s Blog: Every marketing challenge revolves around these questions [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. To create content that people want to read and share, you need to know what is popular. Do you ever have trouble coming up with catchy headlines?

Google 90

Google SEO Trends Content Marketing 90

ZudePR

JUNE 6, 2016

What You'll Get from Reading This Post. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link.

Writing 114

Writing Social Media SEO Blogging 114

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In 2022 we will see PR practicing and spreading practices of kindness more than ever.”. Photo courtesy of Unsplash.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

MAY 31, 2015

But don’t think it’ll ever get you anywhere at work. You have ever wondered if there is such a thing as a selfless act. Your blog is just not working and you’re wondering why. In the meantime, while you get the Sun out of your eyes, indulge me for one minute as I share a wee story… Why I Wrote This Post.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? This topic is a very controversial one, with blogging experts torn between the two. Trick question: which will get the most shares between an infographic and a “ How to ” post? What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? The most effective way to convert website visitors into leads, loyal customers and sales revenue? Content and Inbound Marketing Blogs. How to optimize video for search?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

NOVEMBER 14, 2017

That’s the popular refrain anyway, but that’s not really true as the authors point out. Most B2B organizations do not have a marketing leader, the authors say. Most B2B organizations do not have a marketing leader, the authors say. One year a B2B company that “puts things on pallets” grew by 650%.

Marketing 65

Marketing Content Marketing Insurance Insurance 65