Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 90

Travel Trends Tourism Transportation 90

Bianchi Biz Blog

AUGUST 18, 2022

With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. As we have seen from other recent events, attendance is still hard to predict. Media attendance dipped in 2022.

Automotive 65

Automotive Mobile Data Comparison 65

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

5W PR

JANUARY 11, 2024

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? Beyonce brought the term back in her 2022 song ‘HEATED’, saying “Your face card never declines, my God!” Fashion Trends We’re Following Sleek Slingbacks – It’s no wonder this shoe is everywhere right now.

Fashion 78

Fashion Trends Hotels Viral 78

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. Back then, insights were based on traditional media. But, that’s unrealistic for 2022.

Data 78

Data Analytics Measurement Technology 78

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. Here are five data surprises we found in The Global Impact of CES2021 attendance summary: Attendance is still hard to predict. CES2020 reported that 35.4%

Data 75

Data Automotive Transportation Mobile 75

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” 4 Use Pop Culture – But Carefully !

Social Media 62

Social Media Marketing Media Instagram 62

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

If we learned one thing in 2022, it is that just because we didn’t imagine it, doesn’t mean it won’t happen. Secondly, many of the trends that may seem threatening now are in fact opportunities for communications to shine. This new year is already shaping up to be another one in which we’re continuously buffeted by change.

Measurement 52

Measurement Case Study Training Data 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. And here we go the PR Tech Sum for the month of June 2022…. Onclusive announced it acquired the media monitoring platform Critical Mention. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Newsfile

APRIL 13, 2023

write effective investor relations press releases. Typically, public relations professionals or investor relations professionals write these press releases. Afterwards, you can use social media techniques to share your earnings message. You may be new to writing earnings press releases or a seasoned professional.

Examples 52

Examples Company Financial Brand 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Contently - Strategy

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. What are the global trends in communications? He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 59

Conference Marketing Analytics Case Study 59

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Now social networks are setting trends, something very important, which I think the state itself is indebted to. Maxim Behar: And some food.

Google 52

Google Engineering Sports Comparison 52

PR 20/20

SEPTEMBER 5, 2018

trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies.

Conference 40

Conference Marketing Analytics Case Study 40

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master. So it might not be a good idea to email or phone before 10 a.m.

How To 195

How To Resources Pitching Tools 195

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Visuals of real-world impact, like community service activities , add a layer of authenticity and relatability to your message.

Examples 116

Examples Energy Retail Product Launch 116

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. ESG issues will be dominating corporate communications in 2022 and beyond.”.

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. However, it’s anticipated that the global market for influencer marketing will reach $84 billion by 2028.

Conference 62

Conference Marketing Instagram YouTube 62

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We Leading PR expert and CEO of M3 Communications Group, Inc. Of course not.

Social Media 52

Social Media Meeting Groups Analysis 52