ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

Brand 173

Brand Branding Storytelling Video 173

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Anecdotes can be as long as your market, message and medium demand. Master the Art of Storytelling. Tip 1: Move the problem to the top. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 108

Marketing How To B2B Exercises 108

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings.

Travel 92

Travel Trends Tourism Transportation 92

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Pictured: The Before Times.

How To 145

How To Creativity Storytelling Writing 145

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing System Reputation 52

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. Crunching numbers (data and measurement) was a hot topic as well. Join the group here.

Conference 110

Conference Internal International Storytelling 110

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

FEBRUARY 8, 2018

This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.). Find more articles on writing and storytelling in the February issue of Strategies & Tactics. Don Bates, APR, Fellow PRSA, conducts public and private PR-writing workshops in the United States and abroad.

Writing 149

Writing Storytelling Data Analysis 149

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 112

Brand Branding Instagram Storytelling 112

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. On Thursday, October 25 th at 12:00 p.m. PRStudChat. PRStudChat.

Community 148

Community Big Data Media Resources 148

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age?

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stern + Associates

APRIL 27, 2023

Plumbers assess market conditions, set strategies and focus on outstanding execution. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Leaders must function as both ‘plumbers’ and ‘poets,’” he explains.

Company 106

Company Employee Case Study Strategy 106

Stern + Associates

APRIL 15, 2022

As TIME Magazine put it, “If there is one man whose opinion matters more than any other on global energy markets, it’s Daniel Yergin.”. A transformative strategist, engaging speaker, storyteller and widely published author, Rawi offers advice on how to strengthen cultures and build a more sustainable, equitable future.

Energy 62

Energy Government Internal International 62

Deirdre Breakenridge

JULY 10, 2019

Strategy and planning have always been the focus of my work in PR and marketing. As a communicator of 30 years, I want to make sure that any workshops, training, speaking and the courses I develop will always stress helpful, ethical, communication with EQ in the driver’s seat. Are egotistical and self-centered.

Ethics 177

Ethics Social Media Leadership Interviews 177

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" 13 visual storytelling tips and the. Social Media Workshop presentation. Consider that as of last week: Taylor Swift had 46.5

Social Media 82

Social Media Media YouTube Film 82

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Consumer Advertising 61

The Hoffman Agency

AUGUST 10, 2022

I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. On my very first day, I was astonished by how many emails I received welcoming me to Hoffman! Public relations feels like a great marriage of my two degrees as well as my skill set.

Travel 36

Travel Storytelling Meeting Internal 36

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Deirdre Breakenridge

SEPTEMBER 19, 2016

From there, I seek out a market to buy street food for lunch and to pick up some groceries for dinner. If this value ranks low right now, but you value it highly, consider seeking out activities that are focused on positive thinking like a meditation workshop or a volunteer opportunity. Utilize tools for fostering connection.

Community 150

Community Groups Travel Local 150

Communications Conversations

DECEMBER 5, 2019

role in marketing and communications. But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. Next, I would say never stop learning.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Waxing UnLyrical

JUNE 28, 2018

When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories connect.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Karen Freberg

JULY 3, 2021

allowed student-athletes to be able to market and have ownership control over their name, image, and likeness (otherwise known as NIL) while they are in college. ” When I was a student-athlete, being online with a website and having a different approach in my storytelling was one way I was able to stand out from my competitors.

Analysis 80

Analysis Case Study Brand Branding 80

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. That is how we created the three pillars of storytelling, country building and club making. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz.

Retail 225

Retail Consumer Brand Branding 225

Ishmael's Corner

JANUARY 11, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I don’t smoke. If I have a weakness, it’s called WG Yogurt.

Writing 60

Writing Storytelling Fashion Communications 60

PRSay

FEBRUARY 5, 2018

Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

Communications 149

Communications Employee Leadership Writing 149

Solo PR Pro

AUGUST 16, 2016

This was an interactive workshop where the experts broke into 3 zones – Taking the Plunge, New Business/Fees and PR Skills / Client Management- so there was no presentation. Workshop participants moved around the zones to ask the experts questions. Become the Storytelling Hero: Literally!

Conference 40

Conference Crisis Community Crisis Communications 40