Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. And it has been marketing it in style! You did it. You survived January.

Marketing 62

Marketing Film Creativity B2C 62

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 8, 2024

Trends can emerge and fade͏ away quickly, influenced by factors such as celebrity endorsements, cultural shifts, and technological advancemen͏ts. Long-term stra͏tegic plannin͏g For overarchin͏g brand campaigns or major ͏product launches, beauty brands often engage in long-term strategic planning.

Trends 78

Trends Product Launch Consumer Analysis 78

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

Marketing 111

Marketing Video Product Launch YouTube 111

5W PR

JANUARY 16, 2020

Live to stream, alternatively referred to as live video, has taken over the social media space. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

Trends 120

Trends Communications Big Data B2C 120

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Newsfile

JULY 18, 2023

Use eye-catching images, graphics or videos that align with the summer. For example, some summer adjective words include sunny , bright , hot , warm , scorching , relaxing , refreshing , vibrant , exhilarating , fun-filled , lively and radiant. These words evoke the feelings, experiences and atmosphere associated with the summer season.

Examples 52

Examples Product Launch Writing Travel 52

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Content is more than photos or videos. Conduct an audit of current marketing and communications. Why should it Matter? 45% said so. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. BB: Video or phone interview? ES: I’d rather do video if possible.

Pitching 80

Pitching Financial Video Product Launch 80

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JUNE 14, 2018

Another way to think about this question is from a marketing standpoint. Using services like PR News and Business Newswire actually help our marketing and sales teams. Moving forward, news wire services might be more suited to be in the toolkit of the marketing professional and not the PR professional.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. 2015 was a big year for video, 2016 will be even bigger. And there’s some serious innovation on the horizon when it comes to video. Be on the lookout for these 5 social media trends in 2016: .

Social Media 60

Social Media Trends Apparel Media 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. Some brands still over-think video.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

JUNE 14, 2016

New marketing technology, measurement platforms and other advances have greatly expanded the sources that marketers can sift through for nuggets of information. Ideas and data are streaming in from all directions – from sales to product to customer support. The Product Roadmap. Product sunsets. Also, likely?

How To 40

How To Marketing Training Product Launch 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

NOVEMBER 4, 2014

It was an awkward presentation through and through, but at one critical moment, Mr. Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” The company is getting accolades from other reputable marketers. If there was a way to plan that — marketers would!

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

NOVEMBER 11, 2015

The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. Secondly, marketing is quite often in the driver’s seat from a planning and execution perspective.

Company 40

Company Case Study How To Product Launch 40

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Karen Freberg

JUNE 24, 2019

First, we are seeing brands gravitating more towards purpose marketing, tying in specific issues related to causes they believe in and what to support. He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. I want to highlight a few of them.

Education 64

Education Creativity Pinterest Facebook 64

Burrelles Fresh Ideas

MARCH 12, 2024

Effective pre-launch PR strategies include: Creating a waitlist on your website. Hosting a launch event. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. Download our free Product Launch tip sheet.

Social Media 79

Social Media Strategy Media Reputation 79

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Analysts are quoted in 1 in every 9 technology-related stories, so their influence is clear.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 145

eBook Product Launch Software Internal 145

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. What’s more, that Twitter profile image is integrated visually with her “Nothing Stops Serena” video (now at 1.3

YouTube 118

YouTube Brand Branding Crisis 118